Customer connections : new strategies for growth / Robert E. Wayland, Paul M Cole.

By: Wayland, Robert E. (Robert Edwin), 1946- [autor.]Contributor(s): Cole, Paul M. (Paul Michael), 1958-Material type: TextTextLanguage: English Publisher: Boston, MA : Harvard Business School Press, 1997Description: xi, 265 páginas : ilustraciones ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0875847994; 0875847994Subject(s): Consumidores | Relaciones con los clientes | Comportamiento del consumidor | Servicio al cliente | Investigación de mercadeoDDC classification: 658.812
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General 658.812 / W358c (Browse shelf(Opens below)) Ej. 1 1 Available 7101010006
Libros Libros Biblioteca CESA

Diagonal 34 A No. 5 A - 23 

Casa Incolda

PBX: 339 53 00

serviciosbiblioteca@cesa.edu.co

Piso 1
General 658.812 / W358c (Browse shelf(Opens below)) Ej. 2 2 Available 7101010033
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Includes bibliographical references (p. 253\260) and index.

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