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Customer connections : new strategies for growth /

Wayland, Robert E. 1946-

Customer connections : new strategies for growth / Robert E. Wayland, Paul M Cole. - xi, 265 páginas : ilustraciones ; 24 cm.

Includes bibliographical references (p. 253\260) and index.

ISBN: 0875847994 0875847994

Subjects--Topical Terms:
Consumidores.
Relaciones con los clientes.
Comportamiento del consumidor.
Servicio al cliente.
Investigación de mercadeo.

Dewey Class. No.: 658.812 / W358c

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