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Marketing in an electronic age / edited by Robert D. Buzzell ; contributors, Vincent P. Barabba ... [y otros].

by Barabba, Vincent P, 1934- [autor.] | Buzzell, Robert D. (Robert Dow), 1933-.

Series: Research colloquium / Harvard Business SchoolMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 1985Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / B989m, ...

Hearing the voice of the market : competitive advantage through creative use of market information / Vincent P. Barabba and Gerald Zaltman.

by Barabba, Vincent P, 1934\ [autor.] | Zaltman, Gerald.

Material type: Text Text; Format: microfiche festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, c1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B223h.

Unconditional quality / David A. Garvin ... [and others].

by Garvin, David A [autor.].

Series: A Harvard Business Review PaperbackMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, c1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.568 / U54u.

Marketing research the right way / [Harvard Business School].

by Harvard University. Harvard Business School.

Series: A Harvard Business Review PaperbackMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, c1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / M345m.

The advertising advantage / Magid M. Abraham ...[y otros].

by Abraham, Magid M [autor.].

Series: A Harvard Business Review PaperbackMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / A245a.

How to price your products and services / [Harvard Business School].

by Ivory, James [autor.] | Carter, Helena Bonham | Criterion Collection (Firma Comercial) | Redgrave, Vanessa, 937- | Thompson, Emma | Hopkins, Anthony, 1937- | Harvard University.. Harvard Business School | Merchant Ivory Productions.

Series: A Harvard Business Review Paperback | The Criterion Collection | The Merchant Ivory CollectionMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [California] : Harvard Business School Press, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.816 / H847h.

Innovation / Peter E. Drucker ... [y otros].

by Drucker, Peter Ferdinand, 1909-2005 [autor] | Harvard University.. Harvard Business School.

Series: A Harvard Business Review PaperbackMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : b Harvard Business School Press, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4063 / I584i.

Michael E. Porter on competition and strategy / Michael E. Porter ... [y otros].

by Porter, Michael E, 947- [autor.].

Series: A Harvard Business Review PaperbackMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 1991Other title: On competition and strategy.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / H339m.

Designing and managing your career / edited by Harry Levinson.

by Levinson, Harry [autor.].

Series: Advice from the Harvard business reviewMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.409 / D457d.

Perestroika for America : restructuring U.S. business\government relations for competitiveness in the world economy / George C Lodge.

by Lodge, George C [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 338.973 / L822p.

Becoming a manager : mastery of a new identity / Linda A Hill.

by Hill, Linda A. (Linda Annette), 1956- [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.409 / H645b.

Ethics at work / Harvard Business School.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 1991Availability: Items available for loan: Biblioteca CESA (2)Call number: 174.4 / E84e, ...

Consumer marketing strategies / Regis McKenna ...[y otros].

by Mckenna, Regis [autor.].

Series: A Harvard Business Review PaperbackMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C758m.

Process innovation : reengineering work through information technology / Thomas H. Davenport.

by Davenport, Thomas H, 1954- [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4001 / D247p.

Global strategies : insights from the world's leading thinkers / with a preface by Percy Barnevik ; afterword by Rosabeth Moss Kanter.

by Harvard Business Review [autor.].

Series: The Harvard Business Review Book SeriesMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / B261g.

Financial services : perspectives and challenges / edited by Samuel L. Hayes.

by Hayes, Samuel L, Ed [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.1 / H417f.

CEO : building a 400 million company from the ground up / by Sandra L. Kurtzig with Tom Parker.

by Kurtzig, Sandra L [autor.] | Parker, Thomas Trebitsch, 1943-.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4 / K969c.

The marketing information revolution.

by Blattberg, Robert C [editor] | Little, John D. C [editor].

Edition: Edited by Robert C. Blattberg, Rashi Glazer, John D. C Little.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B645m.

Accurate business forecasting / David M. Georgoff ... [y otros].

by Georgoff, David M [autor.] | Harvard University.. Harvard Business School.

Series: A Harvard Business Review PaperbackMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.404 / A172a.

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