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Dirección de productos : selección de textos / Maynard Phelps ; traducción de Ricardo Vinós Cruz-López.

by Phelps, Maynard [autor.].

Material type: Text Text; Literary form: Not fiction Language: Spanish Publisher: México : American Marketing Association, 1975Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.57 / P539d.

Evolución y revolución del marketing / Antonio Pulido San Román.

by Pulido San Román, Antonio [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Asociación para el Progreso de la Dirección, 1974Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P981e.

Mercadotecnia : análisis, planeación y control / Philip Kotler.

by Kotler, Philip [autor.].

Edition: 2 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Diana, 1974Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874m.

Investigación de mercados / Fernando García Lahiguera.

by Garcia Lahiguera, Fernando [autor.].

Edition: 2 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bilbao : Deusto, 1975Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / G216i.

Investigación comercial / Renzo Butazzi ; traductor Lorenzo Agostini.

by Butazzi, Renzo - Agostini, Lorenzo [traductor].

Series: Biblioteca de dirección y organización ; 3 : marketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bilbao : Deusto, 1974Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / B983i.

Programación, organización y control de la actividad comercial / Antonio Stellatelli ; traductor Ignacio Navarro.

by Stellatelli, Antonio [autor.] | Navarro, Ignacio [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bilbao : Deusto, 1974Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S824p.

Gestión por categorías : la respuesta eficiente al consumidor (ECR) / Jordi Garrido i Pavia.

by Garrido I Pavia, Jordi [autor.].

Series: Empresa y gestiónMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Pirámide, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / G241g.

Marketing research : methodological foundations / Gilbert A. Churchill.

by Churchill, Gibert A [autor.].

Series: The Dryden press series in marketingEdition: 2 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hinsdale, Ill. : The Dryden press, 1979Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / CH563m.

Marketing : decisiones y conceptos básicos / William M. Pride, O.C. Ferrell, traducción Julio Coro Pando.

by Pride, William M [autor.] | Coro Pando, Julio [traductor] | Ferrell, O.C [coautor].

Edition: 2 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Nueva editorial Interamericana, 1982Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P947m.

Life\styled marketing.

by Hanan, Mack [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [New York] : American Management Association, [1972]Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H233l.

Estrategias para el desarrollo de nuevos productos / Frederick D. Buggie ; translator de Jaime Prado.

by Buggie, Frederick D [autor.] | Prado, Jaime [traductor].

Series: Serie Norma de Desarrollo GerencialMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Norma, 1983Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / B931e.

New venture methodology / Donald H. Slocum.

by Slocum, Donald H [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : American Management Association, 1972Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.678 / S634n.

Investigaciones de mercadeo / por Paul E. Green y Donald S. Tull ; traducción de Manuel F Neira.

by Green, Paul E [autor.] | Neira, Manuel F [traductor] | Tull, Donald S.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Englewood Cliffs, NJ : Editorial Prentice/Hall International, 1981Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / G797i.

Planeación del producto / traductor María Antonieta Esteve de Baralt.

by Nye, Bernard C [autor.] | Dorr, Eugene L.

Series: Serie Dorr. MercadotecniaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Libros McGraw\Hill de México, 1973Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.575 / N994p, ...

Servicio a clientes / Leroy M. Buckner , Eugene L. Dorr ; Traducción de Vicente Pardo Mariscal.

by Buckner, Leroy M [autor.] | Dorr, Eugene L [coautor].

Series: Curso práctico de mercadotecnia McGraw-Hill ; No. 10Edition: 2 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 1983Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / B922s.

Dirección de mercadotecnia : análisis, planeación y control / Philip Kotler; traducción Andres Ma. Mateo.

by Kotler, Philip [autor.].

Edition: 2 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Diana, 1974Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874d.

Variables psicológicas en la mercadotecnia / Laszlo Berényi, Rosa E. Monroy.

by Berényi, Laszlo [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Trillas, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / B488v.

Marketing estratégico para los 80 / Luis de Borja Solé , Fernando Casado Juan.

by Borja Solé, Luis De [autor.] | Casado, Juan Fernando [coautor].

Series: Tecnicas de marketing ; 7Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Editorial Hispano Europea, 1981Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B734m.

Marketing / por John B. Matthews ...[y otros] ; traducida por Conrad Niell i Sureda.

by Matthews, John Bowers [coautor].

Series: Colección ESADE. Estudios de la pequeña y mediana empresaEdition: 4a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Hispano Europea, 1980Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M438t.

Investigación de mercados : guía maestra para el profesional / Jeffrey L. Pope ; versión española Franklin Maiguashca G.

by Pope, Jeffrey L. - Maiguashca G., Franklin [traductor].

Series: Norma de Desarrollo GerencialMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Editorial Norma, 1984Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / P66i, ...

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