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Elementos de mercadotecnia / Paul D. Converse, [y otros].

by Converse, Paul D. - Huegy, Harvey W [coautor].

Edition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Herrero Hermanos Sucesores, 1965Availability: Not available: Biblioteca CESA: Damaged (1).

Una teoría de la función de consumo / Milton Friedman ; versión española de Lorenzo Betancor Curbelo.

by Friedman, Milton, 1912-2006 [autor.] | Betancor Curbelo, Lorenzo [traductor].

Series: Alianza Universidad ; 36Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Alianza, 1973Availability: Items available for loan: Biblioteca CESA (1)Call number: 330.155 / F985t.

Engagement marketing : una nueva publicidad para un marketing de compromiso / José Martí y Pablo Muänoz ; prólogo de Agustín Medina.

by Martí, José [autor.] | Medina Fernández, Agustín [prólogo] | Muänoz, Pablo.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Financial Times/Prentice Hall, 2008Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.812 / M378e, ...

Gestión por categorías : la respuesta eficiente al consumidor (ECR) / Jordi Garrido i Pavia.

by Garrido I Pavia, Jordi [autor.].

Series: Empresa y gestiónMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Pirámide, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / G241g.

La siguiente evolución del marketing : conéctese con sus clientes mediante el marketing con significado / Bob Gilbreath ; traducción de María del Carmen Chávez García.

by Gilbreath, Bob [autor] | Chávez García, María Del Carmen.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw\Hill, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G466s, ...

Familia y consumo en la ciudad colombiana / Cecilia López de Rodríguez , Hernando Gómez Buendía.

by López de Rodríguez, Cecilia - Gómez Buendía, Hernando [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : FEDESARROLLO, 1977Availability: Items available for loan: Biblioteca CESA (1)Call number: 339.47 / L864f.

Mercadotecnia, un análisis contemporáneo / traducido por, Jesús Soto Olivares.

by Soto Olivares, Jesús [traductor].

Edition: 1a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Compañía Continental, 1979Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B989m.

Marketing : decisiones y conceptos básicos / William M. Pride, O.C. Ferrell, traducción Julio Coro Pando.

by Pride, William M [autor.] | Coro Pando, Julio [traductor] | Ferrell, O.C [coautor].

Edition: 2 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Nueva editorial Interamericana, 1982Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P947m.

El arte de vender : como vencer la resistencia del comprador / Albert Goldstein ; traducción José Rovira Sánchez.

by Goldstein, Albert [autor.].

Edition: 2 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Hispano Europea, 1979Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.85 / G624a.

Psicología del mercado : introducción a la práctica de la psicología económica / Peter Sauermann.

by Sauermann, Peter [autor.].

Series: Biblioteca de Psicología ; 120Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: Barcelona : Editorial Herder, 1983Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S255p.

Cómo ganar (y conservar) la ventaja competitiva en los negocios / William E. Rothschild ; traducción Roberto Haas García ; revisión técnica Jorge Rodríguez y Rodríguez.

by Rothschild, William E [autor.] | Haas García, Roberto Andrés [traductor] | Rodríguez y Rodríguez, Jorge.

Series: AdministraciónMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : McGraw\Hill, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4 / R839c.

El comportamiento del consumidor / Hugo Schnake Ayechu.

by Schnake Ayechu, Hugo [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México ; Bogotá : Editorial Trillas, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S357c.

Marketing update, 1989/90 : readings from the business press / [edited by] Robert F Hoel.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Allyn and Bacon, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H694m.

Primero estoy yo : el mensaje que sus clientes le transmiten a usted... / Linda Silverman Goldzimer ; con la colaboración de Gregory L. Beckmann ; traducción de Adriana de Hassan.

by Silverman Goldzimer, Linda [autor.] | Hassan, Adriana de [traductor].

Series: Desarrollo gerencialMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona ; Santafé de Bogotá : Grupo Editorial Norma, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / S587p.

Behavioural aspects of marketing / Keith C. Williams.

by Williams, Keith C [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Heinemann, 1981Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / W721b.

Estrategias actualizadas de marketing / Marketing Data Ltda.

by Marketing Data Ltda [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Marketing Data Ltda, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: R658.8 / M345e.

Cómo conquistar y mantener la fidelidad de sus clientes : 7 métodos para tener éxito más rapidamente en períodos difíciles / Guy Bobichon ; traducción Claudio L Soriano.

by Bobichon, Guy [autor.] | Soriano Soriano, Claudio L [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: Madrid : Ediciones Díaz de Santos, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / B663c.

Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción : Jaime Gómez Mont Araiza.

by Schiffman, Leon G [autor.] | Kanuk, Leslie Lazar.

Edition: 3a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice\Hall Hispanoamericana, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S333c.

Conceptos modernos de administracion de compras / Alberto Montoya Palacio.

by Montoya Palacio, Alberto, 1951- [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Medellín : Talleres Gráficos de XYZ, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.72 / M798c.

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