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		From advertising to integrated maketing communication / Don E. Schultz. by Schultz, Don E. Material type: Film; Format: videocassette ; Type of visual material: videorecording ; Audience: General; Language: English Publisher: [Washington D.C.] : NTC business videos, 1993Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / SCH383f 1993, ... Place hold Request article Add to cart (remove)
		Cómo orientar toda la empresa al mercado y al cliente / Santiago Palom Rico ; Alfa video. by Palom Rico, Santiago. Series: Video formación empresarialMaterial type: Film; Type of visual material: ; Audience: General; Language: Spanish Publisher: [Madrid] : Grupo ODE, [1990]Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / P153c 1990, ... Place hold Request article Add to cart (remove)
		Journal of the association for consumer research / Editor in chief Angela Lee ; policy board Pierre Chandon, June Cotte, Darren Dahl y otros. . Material type: Continuing resource; Type of continuing resource: newspaper Language: Spanish Publisher: Estados Unidos : Association for Consumer Research, 2020Availability: Items available for loan: Biblioteca CESA (17)Call number: 658.834, ... Place hold Request article Add to cart (remove)
		Marketing metrics : the manager´s guide to measuring marketing performance / Neil T. Bendle...[y otros 3]. by Bendle, Neil T [autor.] \| Farris, Paul W \| Pfeifer, Phillip E \| Reibstein, David J. Series: : Pearson Business Analytics SeriesEdition: Fourth edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: [Estados Unidos] : Pearson Education Inc., 2021Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / M345m 2021. (1 votes) Place hold Request article Add to cart (remove)
		Principles and practice of marketing / David Jobber, Fiona Ellis-Chadwick . by Jobber, David, 1947 - [autor.] \| Ellis-Chadwick, Fiona. Edition: Ninth edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Londres : McGraw-Hill, 2020Availability: Not available: Biblioteca CESA: Checked out (1). Place hold Request article Add to cart (remove)
		Fundamentos de marketing / Mario Mesa Holguín. by Mesa Holguín, Mario [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Ecoe Ediciones, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / M578f 2012, ... Place hold Request article Add to cart (remove)
		Consiga pedidos con dos buenas tácticas / Grup Jaume Muntaner División video ; Instituto Superior de Dirección de Ventas ; guión y realización Carlos Barcelo. by Barcelo, Carlos \| Instituto Superior de Dirección de Ventas \| Grup Jaume Muntaner. Series: Video formación empresarialMaterial type: Film; Format: videocassette ; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: [España] : Grupo ODE, 1991Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.81 / C743 1991, ... Place hold Request article Add to cart (remove)
		Programa nuevos desafíos de la gerencia : mercadeo para la competitividad / Colegio de Estudios Superiores de Administración - CESA ; Instituto Colombiano de Administración - INCOLDA ; Luis Alberto Moreno [y otros] ... by Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA \| Moreno, Luis Alberto \| Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA \| Asociación Nacional de Anunciantes de Colombia. Material type: Film; Type of visual material: ; Audience: General; Language: Spanish Publisher: Bogotá : Colegio de Estudios Superiores de Administración - CESA ; Instituto Colombiano de Administración - INCOLDA Asociación Nacional de Anunciantes Colombia, 1993Publisher: 1993Availability: Items available for loan: Biblioteca CESA (6)Call number: 658.8 / C691p 1990, ... Place hold Request article Add to cart (remove)
		Cómo convertir a sus clientes en socios / Producción ejecutiva María Facio, Mercedes Reincke ; presentador Philip Kotler. by Kotler, Philip \| Facio, María [productor.] \| Reincke, Mercedes [productor]. Material type: Film; Format: videocassette ; Type of visual material: videorecording ; Audience: General; Language: Spanish, English Publisher: [Sin Lugar] : Visendus, 1998Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / C728 1998, ... Place hold Request article Add to cart (remove)
		Cómo vender a clientes difíciles y otros títulos / Ron Underhood ; Mc Graw-Hill, Inc.; asesores: Chuck Cole, J.W. Demsey, Charles Palmer. by Cole, Chuck \| Demsey, J.W \| Palmer, Charles. Material type: Film; Type of visual material: ; Audience: General; Language: Spanish Publisher: [sin lugar] : CRM Productions, [1990]Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / C728o 1990. Place hold Request article Add to cart (remove)
		Marketing 5.0 / Philip Kotler, Hermawan Kartajaya e Iwan Setiawan ; traductor Editorial Almuzara S. L. by Kotler, Philip, 1931- [autor.] \| Kartajaya, Hermawan \| Setiawan, Iwan \| Editorial Almuzara S.L [traductor]. Series: Colección Acción EmpresarialEdition: Primera edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : LID Editorial 2022Copyright date: ©2022 Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K87ma 2022. Place hold Request article Add to cart (remove)
		Marketing communications : offline and online integration, engagement and analytics / P. R. Smith and Ze Zook. by Smith, Paul Russell, 1957- [autor] \| Zook, Ze [autor]. Edition: Sexta ediciónMaterial type: Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: English Publisher: London : KoganPage, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / SM642m 2016. Place hold Request article Add to cart (remove)
		Las trampas del deseo : cómo controlar los impulsos irracionales que nos llevan al error / Dan Ariely ; traducción de Francisco J. Ramos. by Ariely, Dan, 1968- [autor] \| Ramos Mena, Francisco J [traductor]. Edition: Primera ediciónMaterial type: Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: Spanish Original language: English Publisher: Barcelona : Booket, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / AR698t 2013. Place hold Request article Add to cart (remove)
		Consumering : cambiar o seguir sufriendo, usted elige / Javier Rovira ; prólogo de Philip Kotler. by Rovira, Javier [autor] \| Kotler, Philip, 1931- [prologuista]. Series: Libros profesionales de empresaEdition: Cuarta ediciónMaterial type: Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: Spanish Publisher: Madrid : ESIC, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R875c 2013. Place hold Request article Add to cart (remove)
		Curso de marketing en Linkedin : menos publicidad, más clientes / Rubén de Gracia Escolano by Gracia Escolano, Rubén de [autor]. Edition: Primera ediciónMaterial type: Text; Literary form: Not fiction Language: Spanish Publisher: Madrid: Ediciones Anaya Multimedia, 2022Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / G731c 2022. Place hold Request article Add to cart (remove)
		Marketing : un enfoque latinoamericano / Alejandro Schnarch Kirberg, Ramiro Arteaga Requena, Jacobo Malowany, Mario Sigfrido Huertas Lopez, Jesús Enrique Barrios Alvarez ...[y otros] by Schnarch, Kirberg Alejandro [autor] \| Arteaga Requena, Ramiro [autor] \| Malowany, Jacobo [autor] \| Huertas Lopez, Mario Sigfrido [autor] \| Barrios Alvarez, Jesús Enrique [autor]. Edition: Primera ediciónMaterial type: Text; Format: print festschrift Language: Spanish Publisher: Bogotá : Ediciones de la U, 2023Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / M345 2023, ... Place hold Request article Add to cart (remove)

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