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		Administración del producto / Donald R. Lehmann, Russell S. Winer ; revisión técnica Diana Dávila R. ; traducción Jorge Humberto Romo Muñoz y José del Carmen Pecina. by Lehmann, Donald R [autor.] \| Dávila R., Diana [revisión] \| Mares Chacón, Jesús [editor] \| Pecina, José Del Carmen \| Romo Múño, José Humberto [traductor] \| Winer, Russell S. Edition: 4a. edition / Jesús Mares Chacón.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Interamericana, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / L528a. Place hold Request article Add to cart (remove)
		Marketing estratégico / Roger J. Best ; traducción Dionisio Cámara Ibáänez. by Best, Roger J, 1945- [autor.] \| Cámara Ibánez, Dionisio [traductor]. Edition: 4a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Pearson/Prentice Hall, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B561m. Place hold Request article Add to cart (remove)
		Principles of marketing / Philip Kotler, Gary Armstrong. by Kotler, Philip [autor.] \| Armstrong, Gary (Gary M.). Edition: Twelfth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2008Online access: Table of contents only Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874p, ... Place hold Request article Add to cart (remove)
		Buyology : verdades y mentiras de por qué compramos / Martin Lindstromm. by Lindström, Martin, 1970- [autor.]. Edition: 3a. edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestion 2000, 2009Publisher: [Madrid] : [s.e.], 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L753b, ... Place hold Request article Add to cart (remove)
		Gestión por categorías : optimización del surtido / Francisco Serra Sedeno, Alberto Morant Cimas. by Serra Sedeño, Francisco [autor.] \| Morant Cimas, Alberto. Series: Libros profesionales de empresaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S487g. Place hold Request article Add to cart (remove)
		Strategic marketing / Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring. by Mooradian, Todd A [autor.] \| Matzler, Kurt [coautor] \| Ring, Lawrence J. Ring [coautor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Prentice Hall, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / M819s. Place hold Request article Add to cart (remove)
		Dirección de marketing : fundamentos y aplicaciones / Jaime Rivera Camino. by Rivera Camino, Jaime [autor.] \| Garcillán López-Rua, Mencía De. Series: Libros profesionales de empresaEdition: 2a edition, revisada y actualizada.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R621d. Place hold Request article Add to cart (remove)
		Market-based magement : strategies for growing customer value and profitability / Roger J. Best. by Best, Roger J [autor.]. Edition: Sixth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Person, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B561ma. Place hold Request article Add to cart (remove)
		Marketing público : investigación, aplicaciones y estrategia / Ramón Rufin Moreno, Cayetano Medina Molina. by Rufín Moreno, Ramón [autor.] \| Medina Molina, Cayetano. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R926m. Place hold Request article Add to cart (remove)
		El ABC del customer experience : cómo generar experiencias para vender más / Elena Alfaro ; prólogo de Antonio López de Ávila. by Alfaro García, Elena [autor.] \| López de Ávila, Antonio [prólogo]. Edition: 1a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Wolters Kluwer, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / A385a, ... Place hold Request article Add to cart (remove)
		Qué es filosofía? / Jose Ortega y Gasset. by Ortega y Gasset, José [autor.]. Series: Colección el arqueroEdition: 4ta edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Revista de Occidente, 1965Availability: Items available for loan: Biblioteca CESA (1)Call number: 101 / O771q 1958. Place hold Request article Add to cart (remove)
		Análisis científico de mercados / F. Vidal Burdils. by Vidal Burdils, Francisco, 1901- [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Labor, 1943Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / V648a. Place hold Request article Add to cart (remove)
		Principios de marketing / Philip Kotler, Gary Armstrong ; traducción Yago Moreno López ; revisión técnica Jesús García de Madariaga, Javier de Jesús Flores Zamora, Carlos Alberto Galli. by Kotler, Philip [autor.] \| Flores Zamora, Javier de Jesús [revisión] \| Galli, Carlos Alberto [revisión] \| García de Madariaga, Jesús [revisión] \| Moreno López, Yago [traductor] \| Armstrong, Gary. Edition: 12a. edition / editor Alberto Canizal.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Pearson Educación, 2008Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / K874m, ... Place hold Request article Add to cart (remove)
		Marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel. by Lamb, Charles W [autor.] \| Hair, Joseph F \| Mcdaniel, Carl. Edition: Edición 9.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Mason, OH : Thomson South-Western, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L218m. Place hold Request article Add to cart (remove)
		Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by Clow, Kenneth E [autor.] \| Baack, Donald. Edition: Third edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2007Other title: Integrated advertising, promotion, & marketing communications.Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / C648i. Place hold Request article Add to cart (remove)
		MM / Dawn Iacobucci. by Iacobucci, Dawn [autor.]. Edition: Student edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Mason, OH : South\Western, Cengage Learning, 2010Other title: Marketing management.Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / I115m, ... Place hold Request article Add to cart (remove)
		Caótica : administración y marketing en tiempos de caos / Philip Kotler y John A. Caslione ; traducción de Affán Buitrago. by Kotler, Philip [autor.] \| Caslione, John A. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Norma, 2010Other title: [Chaotics. Español].Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / K874c, ... Place hold Request article Add to cart (remove)
		Marketing strategy : a decision-focused approach / Orville C. Walker, John W. Mullins. by Walker, Orville C [autor.] \| Mullins, John W. Edition: 6a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill/Irwin, 2008Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / W177m, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. by Lehmann, Donald R [autor.] \| Winer, Russell S [coautor]. Edition: Seventh edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : McGraw-Hill Irwin, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / L523a, ... Place hold Request article Add to cart (remove)

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