Marketing management : knowledge and skills / J. Paul Peter, James H Donelly.
Material type: TextLanguage: English Publisher: New York : McGraw-Hill Irwin, 2013Description: xvii, 796 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9780077861056Subject(s): Plan de mercadeo | Mercadeo -- Administración | Mercadeo -- Administración -- Estudio de casos | Mercadeo internacionalDDC classification: 658.8
Contents:
1. Essentials of marketing ; 2. Analysing marketing problems and cases ; 3. Financial analysis for marketing decisions ; 4. Marketing management cases ; 5. Strategic marketing cases ; 6. Developing marketing plans.
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Libros |
Biblioteca CESA
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General | 658.8 / P441m 2013 (Browse shelf(Opens below)) | Ej.1 | Available | 7101022667 |
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Incluye índice.
1. Essentials of marketing ; 2. Analysing marketing problems and cases ; 3. Financial analysis for marketing decisions ; 4. Marketing management cases ; 5. Strategic marketing cases ; 6. Developing marketing plans.
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