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Investigación comercial / Renzo Butazzi ; traductor Lorenzo Agostini.

by Butazzi, Renzo - Agostini, Lorenzo [traductor].

Series: Biblioteca de dirección y organización ; 3 : marketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bilbao : Deusto, 1974Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / B983i.

Investigación de mercados : toma de decisiones del sector público y privado / David A. Aaker ; George S. Day ; traducción Julio Coro Pando ; revisión Fernando Javier Cervantes Aldana.

by Aaker, David A [autor.] | Cervantes Aldana, Fernando Javier | Coro Pando, Julio S [traductor] | Day, George S.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Nueva Editorial Interamericana, 1983Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / A111i.

Investigación de mercados / David A. Aaker, George S. Day ; traducción Jaime Gómez Mont.

by Aaker, David [autor.] | Day, George S [coautor] | Gómez Mont Araiza, Jaime [traductor].

Edition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 1989Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / A111i, ...

Promocion en Marketing : Breve diccionario enciclopedico / Jose Ramon Sanchez Guzman.

by Sanchez Guzman, Jose Ramon [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: R658.8003 / S211p.

Reinventando el marketing de empresa a empresa / Paul Sherlock.

by Sherlock, Paul [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S551r.

La investigación de mercados en un entorno de marketing / William R. Dillon, Thomas J. Madden, Neil H. Firtle.

by Dillon, William R. - Madden, Thomas J [coautor].

Edition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw-Hill, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / D579i.

Research for marketing / Michael J. Baker.

by Baker, Michael [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Basingstoke (England) : Macmillan Press, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / B167r.

The marketing matrix : how the corporation gets its power - and how we can reclaim it / Gerard Hastings.

by Hastings, Gerard [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Routledge, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / H357m.

Los canales de distribución : como las compañías líderes crean nuevas estrategias para servir a los clientes / Steven Wheeler.

by Wheeler, Steven [autor.] | Cárdenas, Margarita | Hirsh, Evan.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Norma, 2000Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.84 / W562s, ...

Marketing en la pequeña y mediana empresa / Donald Cyr, Douglas Gray ; translator Angela García.

by Cyr, Donald [autor.] | García, Ángela [traductor] | Gray, Douglas.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Norma, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C994m.

Marketing strategy and management / Michael J. Baker.

by Baker, Michael J [autor.].

Edition: Edición 2.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Basingstoke (England) : Macmillan, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B168m.

Meatball sundae : is your marketing out of sync? / Seth Godin.

by Godin, Seth [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Portfolio, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G595m.

Marketing internacional de lugares y destinos : estrategias para la atracción de clientes y negocios en Latinoamérica / Philip Kotler ... [y otros] ; traducción Víctor Campos Olguín ; revisión técnica Matthew G. Whitehouse.

by Kotler, Philip [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Pearson Educación, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.2930776 / K874m, ...

Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta, Donald R Lehmann.

by Gupta, Sunil, 1958- [autor.] | Lehmann, Donald R.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Wharton School Pub., 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / G977m.

Developing business strategies / David A Aaker.

by Aaker, David A [autor.].

Edition: Sixth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : J. Wiley, 2001Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / A111d.

Marketing plans : how to prepare them, how use them / Malcom McDonald, Hugh Wilson.

by McDonald, Malcolm [autor.].

Edition: Seventh edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2011Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / M459m, ...

Modern marketing research : concepts, methods and cases / Fred M. Feinberg, Thomas C. Kinnear, James R. Taylor.

by Feinberg, Fred M [autor.] | Kinnear, Thomas C, 943 - | Taylor, James R.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Mason, OH : Thomson, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / F299m.

Marketing in the era of accountability / Les Binet, Peter Field.

by Binet, Les [autor.] | Field, Peter.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Henley-on-Thames (England) : World Advertising Research Center, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B612m.

Marketing plans for services : a complete guide / Malcolm McDonald, Pennie Frow, Adrian Payne.

by Mcdonald, Malcom [autor.] | Frow, Pennie.

Edition: 3th edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / M459ma, ...

Plan de marketing : diseno, implementación y control. / Ricardo Hoyos Ballesteros.

by Hoyos Ballesteros, Ricardo [autor.].

Series: Ciencias administrativas. Mercedeo y ventasMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : : Universidad Sergio Arboleda, 2013Availability: Not available: Biblioteca CESA: Checked out (1).

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