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		Marketing management : knowledge and skills / J. Paul Peter, James H. Donelly. by Peter, J Paul [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Plano, TX : Business Publications, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P478m. Place hold Request article Add to cart (remove)
		Administración del marketing : conocimiento y habilidades, texto, análisis, planes / J. Paul Peter, James A. Donnelly ; traducción Andrés E. Chechade Durán ; revisión técnica Edgar Sánchez López. by Peter, J Paul [autor.] \| Chechade Durán, Andrés E [traductor] \| Donnelly, James A \| Sánchez López, Edgar [revisión]. Edition: 3a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid ; Santafé de Bogotá : Irwin, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P478a. Place hold Request article Add to cart (remove)
		Consumer behavior and marketing strategy : J. Paul Peter, Jerry C Olson. by Peter, J Paul [autor.] \| Olson, Jerry C. (Jerry Corrie), 1944-. Series: Irwin/McGraw\Hill series in marketingEdition: Fifth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Irwin/McGraw\Hill, 1999Online access: Contributor biographical information \| Publisher description \| Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / P478c. Place hold Request article Add to cart (remove)
		Marketing management : knowledge and skills / J. Paul Peter, James H Donelly. by Peter, J Paul [autor.] \| Donelly, James H. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw-Hill Irwin, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P441m 2013. Place hold Request article Add to cart (remove)
		Marketing para no conocedores / J. Paul Peter ; traducción Mario Zamora Mercado. by Peter, J Paul [autor.] \| Zamora Mercado, Mario. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw Hill, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P373m 1997. Place hold Request article Add to cart (remove)

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