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Marketing management : knowledge and skills /

Peter, J Paul

Marketing management : knowledge and skills / J. Paul Peter, James H Donelly. - xvii, 796 páginas : ilustraciones.

Incluye índice.

1. Essentials of marketing ; 2. Analysing marketing problems and cases ; 3. Financial analysis for marketing decisions ; 4. Marketing management cases ; 5. Strategic marketing cases ; 6. Developing marketing plans.

ISBN: 9780077861056

Subjects--Topical Terms:
Plan de mercadeo.
Mercadeo--Administración.
Mercadeo--Administración--Estudio de casos.
Mercadeo internacional.

Dewey Class. No.: 658.8 / P441m 2013

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