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		Building brands directly : creating business value from customer relationships / Stewart Pearson. by Pearson, Stewart [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Macmillan business, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / P361b. Place hold Request article Add to cart (remove)
		Construir marcas poderosas / David A. Aaker. by Aaker, David A [autor.]. Edition: 2 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A111c, ... Place hold Request article Add to cart (remove)
		Estrategia de la cartera de marcas : crear relevancia, diferenciación, energía, apalancamiento y claridad / David Allen Aaker ; prólogo de Roberto Marcos Álvarez del Blanco. Series: Colección Management DeustoEdition: 1a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A111e, ... Place hold Request article Add to cart (remove)
		Marcas internacionales : cómo crearlas y gestionarlas / Julio Cerviäno. by Cerviäno, Julio [autor.]. Series: Economía y Gestión InternacionalMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Pirámide, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / C419m. Place hold Request article Add to cart (remove)
		Superbrands : Colombia / editor Juan Felipe Echeverry Jaramillo. by Echeverry Jaramillo, Juan Felipe [editor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Superbrands, 2008Other title: Recorrido por algunas de las marcas de excelencia en Colombia.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / S959s. Place hold Request article Add to cart (remove)
		Mucho más que un nombre : una introducción a la gestión de marcas / Melissa Davis ; comentario teórico de Jonathan Baldwin ; traductor Sigrid Guitart. by Davis, Melissa [autor.] \| Baldwin, Johnathan \| Guitart, Sigrid. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona Parramón, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.57 / D261m 2006. Place hold Request article Add to cart (remove)
		The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / Marty Neumeier. by Neumeier, Marty [autor.]. Edition: First. edition / revisada .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: [California] : AIGA, New Riders, 2006Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / N493b1 2006, ... Place hold Request article Add to cart (remove)
		What great brands do : the seven brand-building principles that separate the best from the rest / Denise Lee Yohn. by Yohn, Denise Lee, 1967- [autor.]. Edition: First. edition .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: San Francisco, California : Jossey-Bass, A Wiley Brand, 2014Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / Y547w 2014, ... Place hold Request article Add to cart (remove)
		Branding : in five and a half steps / Michael Johnson. by Johnson, Michael, 1964- [autor.]. Edition: First. edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York, Thames & Hudson, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / J661b 2016. Place hold Request article Add to cart (remove)
		The contagious commandments : ten steps to brand bravery / Paul Kemp Robertson, Chris Barth. by Kemp Robertson, Paul [autor.] \| Barth, Chris. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Londres : Portfolio Penguin, 2018Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K321c 2018. Place hold Request article Add to cart (remove)
		Building a storybrand : clarify your message so customers will listen / Donald Miller. by Miller, Donald E, 1971- [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: [New York] : HarperCollins Leadership, an imprint of HarperCollins, 2017Other title: Building a story brand.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / M647b 2017. Place hold Request article Add to cart (remove)
		El marketing de la marca : cómo construir estrategias de marca ganadoras para obtener valor y satisfacción del cliente / William M. Weilbacher ; traducción de Ariel Bignami. by Weilbacher, William M [autor.] \| Bignami, Ariel [traductor .]. Series: : Colección marketing y publicidadMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: Buenos Aires : Ediciones Granica, 1993-1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / W422m 1999. Place hold Request article Add to cart (remove)
		Brand protection in the online world : a comprehensive guide / David N. Barnett . by Barnett, David N [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Londres, Reino Unido ; New York : KoganPage, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / B261b 2017. Place hold Request article Add to cart (remove)
		The activation imperative : how to build brands and business by inspiring action / William Rosen y Laurence Minsky. by Rosen, William, 1963- [autor.] \| Minsky, Laurence. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Lanham, Maryland [Estados Unidos] : Rowman & Littlefield, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / R813a 2017. Place hold Request article Add to cart (remove)
		Branding pays : the five-step system to reinvent your personal brand / Karen Kang. by Kang, Karen [autor.]. Edition: Primera edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Orlando : BrandingPays Media, 2020Copyright date: ©2013Other title: Branding pays : 5-step system to reinvent your personal brand.Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.285 / K16 2020. Place hold Request article Add to cart (remove)
		Cómo construir una storybrand : clarifica tu mensaje para que la gente te escuche / Donald Miller ; traducción de Helena Álvarez de la Miyar. by Miller, Donald E [autor.] \| Álvarez de la Miyar, Helena [traductora.]. Series: Gestión del conocimientoEdition: Primera edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: Madrid : Penguin Random House, Ediciones Urano, Empresa Activa, 2018Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / M647c 2018. Lists: FilBo 2023. Place hold Request article Add to cart (remove)

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