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Mercadotecnia / Philip Kotler. by Kotler, Philip [autor.]. Edition: 3 edition.Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Spanish Publisher: México : Prentice Hall, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874m.
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International marketing : analysis and strategy / Sak Onkvisit, John J Shaw. by Onkvisit, Sak [autor.] | Shaw, John J. Edition: Second edition.Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: New York : MacMillan Publishing Company, 1993Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.848 / O58i, ...
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Diseño y desarrollo eficaces de nuevo producto / Stephen R. Rosenthal. by Rosenthal, Stephen R [autor]. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Spanish Publisher: México : McGraw\Hill, 1998Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.575 / R813d, ... Not available: Biblioteca CESA: Damaged (1).
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Gestión del marketing social / Antonio Leal Jiménez. by Leal Jiménez, Antonio [autor.] | Peralba Ruiz, Ma. Victoria [editor]. Series: Serie MacGraw\Hill de managementEdition: Editora Ma. Victoria Peralba Ruiz.Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Spanish Publisher: Madrid : McGraw\Hill, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L433g.
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