Marketing / Courtland L. Bovée, Michael J. Houston, John V Thill.
Material type:
TextLanguage: English Series: McGraw\Hill series in marketingPublisher: New York : McGraw\Hill, 1995Edition: Second editionDescription: 1 volúmenes (various paginaciones) : ilustraciones, mapas ; 28 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0070068798; 0070068798Subject(s): Planeación de mercadeo | Estrategias de mercadeo | Mercadeo | Canales de comercialización | Promoción de ventasDDC classification: 658.8
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.8 / B783m (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101008931 |
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Includes bibliographical references and indexes.
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