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Marketing / Joel R. Evans ; Barry Berman. by Evans, Joel R [autor.] | Berman, Barry. Edition: Sixth edition.Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: New York : Macmillan Publishing Company, 1994Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / E924m, ...
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The marketing plan / William A Cohen. by Cohen, William A, 1937- [autor.]. Edition: Second edition.Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: New York : Wiley, 1998Online access: Publisher description | Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C678m.
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Marketing management / Richard P. Bagozzi, [y otros]. by Bagozzi, Richard P. - Rosa, José Antonio [coautor]. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: New York : Prentice Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B148m.
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Marketing strategy and uncertainty / Sharan Jagpal. by Jagpal, Sharan, 1947- [autor.]. Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: New York : Oxford University Press, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / J24m.
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