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		Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth / W. Chan Kim, Renée Mauborgne. by Kim, W. Chan, 1952- [autor.] \| Mauborgne, Renée. Edition: First. edition .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Hachette Books, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K491b 2017. Place hold Request article Add to cart (remove)
		Estrategias de marketing : un enfoque basado en el proceso de dirección / José Luis Munuera Alemán, Ana Isabel Rodríguez Escudero. by Munuera Alemán, José Luis [autor.] \| Rodríguez Escudero, Ana Isabel, 1965-. Series: Libros profesionales de empresaEdition: 2a. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Madrid : Alfaomega, ESIC, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / M971e 2017. Place hold Request article Add to cart (remove)
		Marketing analytics : strategic models and metrics / Stephan Sorger. by Sorger, Stephan [autor.]. Edition: First. edition .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: [San Bernadino, California] : Admiral Press, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / S713m 2013. Place hold Request article Add to cart (remove)
		The contagious commandments : ten steps to brand bravery / Paul Kemp Robertson, Chris Barth. by Kemp Robertson, Paul [autor.] \| Barth, Chris. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Londres : Portfolio Penguin, 2018Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K321c 2018. Place hold Request article Add to cart (remove)
		Plan de comunicación on y off en la práctica / Coordinadores Julio Alard Josemaría y Abel Monfort. by Alard Josemaría, Julio [coordinador .] \| Monfort, Abel [coordinador .]. Series: : Libros profesionales de empresaMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá ; Madrid : Alfaomega ; ESIC, 2018Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / P699p 2018. Place hold Request article Add to cart (remove)
		El gerente de marca / José Enrique Castro Ardón. by Castro Ardón, José Enrique [autor.]. Series: : Colección marketing y publicidadMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México D.F. : McGraw-Hill, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / C355g 2001. Place hold Request article Add to cart (remove)
		Dirección de mercadotecnia : análisis, planeación, implementación y control / Philip Kotler ; traducción de Arturo Córdova Just ; revisión técnica de Marcela Benassini Félix . by Kotler, Philip, 1931- [autor.] \| Córdova Just, Arturo [traductor .] \| Benassini Félix, Marcela [revisión técnica .]. Edition: 8va. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: México D.F. ; Prentice Hall, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / K87d 1996. Place hold Request article Add to cart (remove)
		Formula una estrategia digital ganadora : aprende a formular estrategias digitales de éxito para hacer crecer tu negocio / Bert Langa. by Langa, Bert [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: [Estados Unidos] : [s.n.], 2018Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / L271f 2018. Place hold Request article Add to cart (remove)
		The 1-page marketing plan : get new customers, make more money, and stand out from the crowd / Allan Dib. by Dib, Allan [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Miami, Estados Unidos : Successwise, 2018Other title: The one-page marketing plan : get new customers, make more money, and stand out from the crowd /.Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / D543p 2018, ... Place hold Request article Add to cart (remove)
		Marketing metrics : the manager´s guide to measuring marketing performance / Neil T. Bendle...[y otros 3]. by Bendle, Neil T [autor.] \| Farris, Paul W \| Pfeifer, Phillip E \| Reibstein, David J. Series: : Pearson Business Analytics SeriesEdition: Fourth edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: [Estados Unidos] : Pearson Education Inc., 2021Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / M345m 2021. (1 votes) Place hold Request article Add to cart (remove)
		Fundamentos de marketing / Mario Mesa Holguín. by Mesa Holguín, Mario [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Ecoe Ediciones, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / M578f 2012, ... Place hold Request article Add to cart (remove)

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