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The marketing plan / William A Cohen. by Cohen, William A, 1937- [autor.]. Edition: Second edition.Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: New York : Wiley, 1998Online access: Publisher description | Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C678m.
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Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel ; traducción de Adolfo Deras Quiñónez. by Lamb, Charles W [autor.] | Hair, Jr, Joseph F | McDaniel, Carl | Deras Quiñónez, Adolfo [traductor .]. Edition: 4a edición .Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
General;
Language: español Original language: inglés Publisher: México : International Thomson Editores, 1998Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L218m 1998, ...
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Marketing management / Richard P. Bagozzi, [y otros]. by Bagozzi, Richard P. - Rosa, José Antonio [coautor]. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: New York : Prentice Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B148m.
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Marketing : real people, real choices / Michael R. Solomon, Elnora W Stuart. by Solomon, Michael R [autor.] | Stuart, Elnora W. Edition: Second edition.Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: New Jersey : Prentice Hall, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / S689m, ...
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Marketing strategy and management / Michael J Baker. by Baker, Michael John, 1935- [autor.]. Series: Macmillan bussinessEdition: Third edition.Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: London : Macmillan Press, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B168m.
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Cases strategic marketing / David Rosenthal, Lew G. Brown. by Rosenthal, David - Brown, Lew G [coautor]. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: New Jersey : Prentice Hall, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / R813c.
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Marketing strategy and uncertainty / Sharan Jagpal. by Jagpal, Sharan, 1947- [autor.]. Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: New York : Oxford University Press, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / J24m.
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Marketing planning preparing the marketing plan / David Parmelee. by Parmerlee, David [autor.]. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: Chicago, Ill : American marketing association, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P253M.
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