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		Lácteos S.A., más allá de una ventaja competitiva / Alejandra García, Isabel Peláez ; director Jorge Luis Bernal. by García, Alejandra \| Peláez, Isabel \| Bernal, Jorge Luis [director]. Material type: Computer file; Format: electronic Language: español Publisher: Bogotá : Colegio de Estudios Superiores de Administración -CESA-, 2018Dissertation note: Tesis (Maestría en Dirección de Marketing) : CESA, 2018. Availability: Items available for reference: Biblioteca CESA: Procesos técnicos (1)Call number: MDM0960 / G216l 2018. Request article Add to cart (remove)
		Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business / Jay Conrad Levinson, Jeannie Levinson, Amy Levinson. by Levinson, Jay Conrad [autor.] \| Levinson, Jeannie \| Levinson, Amy. Edition: Fourth. edition / actualizada y ampliada .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, New York : Houghton Mifflin Company, 2007Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / L665g 2007. Place hold Request article Add to cart (remove)
		Planificación estratégica de la comunicación en redes sociales / Juan Montserrat Gauchi, Federico Sabater Quinto ; prólogo de Irene Ramos-Soler. by Monserrat Gauchi, Juan [autor.] \| Sabater Quinto, Federico \| Ramos Soler, Irene [prólogo .]. Series: : Manuales (Comunicación) ; 494Edition: 1ra. edición / en lengua castellana.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Barcelona : UOC, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / M754p 2017. Place hold Request article Add to cart (remove)
		The contagious commandments : ten steps to brand bravery / Paul Kemp Robertson, Chris Barth. by Kemp Robertson, Paul [autor.] \| Barth, Chris. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Londres : Portfolio Penguin, 2018Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K321c 2018. Place hold Request article Add to cart (remove)
		Platform revolution : how networked markets are transforming the economy and how to make them work for you / Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary. by Parker, Geoffrey [autor.] \| Van Alstyne, Marshall \| Choudary, Sangeet Paul. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : W.W. Norton & Company, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.872 / P238p 2016. Place hold Request article Add to cart (remove)
		Platform : the art and science of personal branding / Cynthia Johnson. by Johnson, Cynthia [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Lorena Jones Books, 2019Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / J661p 2019. Place hold Request article Add to cart (remove)
		Purple cow : transform your business by being remarkable / Seth Godin. by Godin, Seth [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Penguin Books, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / G585p 2005. Place hold Request article Add to cart (remove)
		Aproximación a la educación médica continua como estrategia de marketing farmacéutico en Colombia / Lina Fernanda Bocanegra Rodríguez, Lina María Jaimes Dávila ; director Diana Esperanza Oliveros Fortiche. by Bocanegra Rodríguez, Lina Fernanda [autor.] \| Jaimes Dávila, Lina María \| Oliveros Fortiche, Diana Esperanza [director .]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Publisher: Bogotá : Colegio de Estudios Superiores de Administración - CESA, 2019Dissertation note: Tesis (Maestría en Dirección de Marketing) : CESA, 2019. Availability: Items available for reference: Biblioteca CESA: Procesos técnicos (1)Call number: MDM27358 / B664a 2019. Request article Add to cart (remove)
		Building a storybrand : clarify your message so customers will listen / Donald Miller. by Miller, Donald E, 1971- [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: [New York] : HarperCollins Leadership, an imprint of HarperCollins, 2017Other title: Building a story brand.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / M647b 2017. Place hold Request article Add to cart (remove)
		Plan de comunicación on y off en la práctica / Coordinadores Julio Alard Josemaría y Abel Monfort. by Alard Josemaría, Julio [coordinador .] \| Monfort, Abel [coordinador .]. Series: : Libros profesionales de empresaMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá ; Madrid : Alfaomega ; ESIC, 2018Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / P699p 2018. Place hold Request article Add to cart (remove)
		Storytelling : como estrategia de comunicación / Guillaume Lamarre ; traducción de Unai Velasco. by Lamarre, Guillaume [autor.] \| Velasco, Unai [traductor .]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: French Publisher: Barcelona : Gustavo Gili SL.,- GG, 2018Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / L216s 2018. Place hold Request article Add to cart (remove)
		El marketing de la marca : cómo construir estrategias de marca ganadoras para obtener valor y satisfacción del cliente / William M. Weilbacher ; traducción de Ariel Bignami. by Weilbacher, William M [autor.] \| Bignami, Ariel [traductor .]. Series: : Colección marketing y publicidadMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: Buenos Aires : Ediciones Granica, 1993-1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / W422m 1999. Place hold Request article Add to cart (remove)
		El gerente de marca / José Enrique Castro Ardón. by Castro Ardón, José Enrique [autor.]. Series: : Colección marketing y publicidadMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México D.F. : McGraw-Hill, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / C355g 2001. Place hold Request article Add to cart (remove)
		Marketing digital 360º : implementación práctica : estrategias habituales y configuraciones avanzadas / Joseba Ruiz Díez ; prólogo de Fernando Maciá y volumes. by Ruiz Díez, Joseba [autor.] \| Maciá, Fernando [prólogo .] \| Moreno, Manuel [prólogo .]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : Ediciones Anaya Multimedia ; Social Business, 2019Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / R934m 2019. Place hold Request article Add to cart (remove)

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