Purple cow : transform your business by being remarkable / Seth Godin.

Incluye índice.

Not enough Ps ; The new P ; Boldfaced words and gutsy assertions ; before, during, and after ; The greatest thing since sliced bread ; Did you notice the revolution? ; Why you need the purple cow ; The death of the TV-industrial complex ; Before and after ; Consider the Beetle ; What works? ; Why the Wall Street Journal annoys me so much ; Awareness is not the point ; The will and the way ; Case study: going up? ; Case study: what should Tide do? ; Getting in ; Ideas that spread, win ; The big misunderstanding ; Who's listening? ; Cheating ; Who cares? ; Not all customers are the same ; The law of large numbers ; Case study: Chip Conley ; The problem with the cow ; Follow the leader ; Case study: the Aeron chair ; Projections, profits, and the purple cow ; Case study: the best baker in the world ; Mass marketers hate to measure ; Case study: Logitech ; Who wins in the world of the cow ; Case study: a new kind of kiwi ; The benefits of being the cow ; Case study: the Italian butcher ; Wall Street and the cow ; The opposite of "remarkable" ; The pearl in the bottle ; The parody paradox ; Seventy-two Pearl Jam albums ; Case study: Curad ; Sit there, don't just do something ; Case study: United States Postal Service ; In search of Otaku ; Case study: how Dutch Boy stirred up the paint business ; Case study: Krispy Kreme ; The process and the plan ; The power of a slogan ; Case study: the Häagen-Daz in Bronxville ; Sell what people are buying (and talking about!) ; The problem with compromise ; Case study: Motorola and Nokia ; The magic cycle of the cow ; What it means to be a marketer today ; Marketers no longer: now we're designers ; What does Howard know? ; Do you have to be outrageous to be remarkable? ; Case study: McDonald's France ; But what about the factory? ; The problem with cheap ; Case study: what should Hallmark.com do? ; When the cow looks for a job ; Case study: Tracey the publicist ; Case study: Robyn Waters gets it ; Case study: so popular, no one goes there anymore ; Is it about passion? ; True facts ; Brainstorms ; Salt is not boring, eight more ways to bring the cow to work ; Brand and company index ; What would Orwell say? ; About the author ; More information ; Drink a purple cow, for free!

O eres una vaca púrpura o no lo eres. O eres notable o invisible. Haga su elección. ¿Qué tienen en común Apple, Starbucks, Dyson y Pret a Manger? ¿Cómo logran un crecimiento espectacular, dejando atrás las marcas probadas y verdaderas para jadear a las últimas? La vieja lista de verificación de las P utilizadas por los comercializadores (precios, promociones, publicidad) ya no funciona. La edad de oro de la publicidad ha terminado. Es hora de agregar una nueva P - la vaca púrpura. La Vaca Púrpura describe algo fenomenal, algo contradictorio, emocionante e increíblemente increíble. En su nuevo éxito de ventas, Seth Godin te insta a poner una Vaca Púrpura en todo lo que construyas y en todo lo que hagas, para crear algo realmente notable. Es un manifiesto para cualquier persona que quiera ayudar a crear productos y servicios que valgan la comercialización en primer lugar.