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The brand marketing book : creating, managing, and extending the value of your brand /

Marconi, Joe

The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi. - xv, 247 páginas : ilustraciones ; 24 cm.

At head of title: American Marketing Association.

Includes bibliographical references (p. 237\240) and index.

ISBN: 0844222577

Subjects--Topical Terms:
Investigación de mercados
Marcas de empresas.
Productos nuevos.
Imagen y diseño corporativo.

Dewey Class. No.: 658.827 / M321b

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