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Dirección de productos : selección de textos / Maynard Phelps ; traducción de Ricardo Vinós Cruz-López.

by Phelps, Maynard [autor.].

Material type: Text Text; Literary form: Not fiction Language: Spanish Publisher: México : American Marketing Association, 1975Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.57 / P539d.

Life\styled marketing.

by Hanan, Mack [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [New York] : American Management Association, [1972]Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H233l.

Estrategias para el desarrollo de nuevos productos / Frederick D. Buggie ; translator de Jaime Prado.

by Buggie, Frederick D [autor.] | Prado, Jaime [traductor].

Series: Serie Norma de Desarrollo GerencialMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Norma, 1983Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / B931e.

Planeación del producto / traductor María Antonieta Esteve de Baralt.

by Nye, Bernard C [autor.] | Dorr, Eugene L.

Series: Serie Dorr. MercadotecniaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Libros McGraw\Hill de México, 1973Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.575 / N994p, ...

New product development : what really works / George Gruenwald.

by Gruenwald, George [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : NTC Bussiness Book, 1985Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / G886n.

Steve Jobs : la biografía / Walter Isaacson ; traducción de David González\Iglesias González.

by Isaacson, Walter [autor.] | González Iglesias, González David.

Series: DebateMaterial type: Text Text; Nature of contents: biography; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Random HOuse Mondadori, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.409 / I738s.

New product development strategies / Frederic D. Buggie.

by Buggie, Frederic D [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : American Management Associations, 1981Availability: Not available: Biblioteca CESA: Damaged (1).

Desarrollo de nuevos productos bancarios : guía para directivos / R. Eric Reidenbach, M. Ray Grubbs ; traducción: Diorki.

by Reidenbach, R. Eric [autor.] | Grubbs, M. Ray.

Series: liderazgo en bancaMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Díaz de Santos, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.1 / R353d.

Planeación, desarrollo e ingeniería del producto / Ezequiel Martínez Arteche.

by Martínez Arteche, Ezequiel [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Editorial Trillas, 1985Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.57 / M385p.

Nuevo producto : estrategias para su creación, desarrollo y lanzamientos / Alejandro Schnarch Kirberg ; revisión técnica Alfonso Jiménez Ardila.

by Schnarch, Alejandro [autor.] | Jiménez Ardila, Alfonso.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : McGraw\Hill, 1991Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.575 / S357n, ...

How to price your products and services / [Harvard Business School].

by Ivory, James [autor.] | Carter, Helena Bonham | Criterion Collection (Firma Comercial) | Redgrave, Vanessa, 937- | Thompson, Emma | Hopkins, Anthony, 1937- | Harvard University.. Harvard Business School | Merchant Ivory Productions.

Series: A Harvard Business Review Paperback | The Criterion Collection | The Merchant Ivory CollectionMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [California] : Harvard Business School Press, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.816 / H847h.

Classic failures in product marketing : marketing principles violations and how to avoid them / Donald W Hendon.

by Hendon, Donald W [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Original language: English Publisher: Lincolnwood, Ill : NTC Business Books, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H497c.

Managing new products : the power of innovation / Thomas D. Kuczmarski.

by Kuczmarski, Thomas D, 1951- [autor.].

Edition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / K957m.

El producto adecuado : práctica del análisis funcional / Robert Tassinari ; traducción de José Ribamar Rodrigues Silva ; revisión y coordinación Juan Luis Segurado Llorente.

by Tassinari, Robert [autor.] | Rodrigues Silva, José Ribamar [traductor] | Segurado Llorente, Juan Luis [revisión].

Series: Creación y Desarrollo EmpresarialEdition: 2a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: México ; Barcelona : Ediciones Alfaomega, Boixareu Editores, Marcombo, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.57 / T213p.

Marketing estratégico / Jean Jacques Lambin ; traducción Salvador Miquek, Antonio Carlos Cuenca.

by Lambin, Jean-Jacques [autor.].

Edition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L224m.

Design and marketing of new products / Glen L. Urban, John R Hauser.

by Urban, Glen L [autor.].

Edition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / U722d.

The new products workshop : hands\on tools for developing winners / Barry Feig.

by Feig, Barry [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / F297n.

El jefe de producto : Guía práctica del product manager / Richard Handscombe.

by Handscombe, Richard [autor.].

Series: McGraw de ManagementMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.5 / H236j.

Diseño y desarrollo eficaces de nuevo producto / Stephen R. Rosenthal.

by Rosenthal, Stephen R [autor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 1998Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.575 / R813d, ... Not available: Biblioteca CESA: Damaged (1).

Developing new products with TQM / Charles D Gevirtz.

by Gevirtz, Charles D [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York ; Bogotá : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.562 / G396d.

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