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Problems in marketing / [compiled by] E. Raymond Corey, Christopher H. Lovelock, Scott Ward.

by Corey, E Raymond [autor.] | Lovelock, Christopher H | Ward, Scott, 1942- | Harvard University.. Graduate School of Business Administration.

Series: McGraw\Hill series in marketingEdition: Sixth edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1981Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C797p.

Guide to working capital management / Keith V Smith.

by Smith, Keith V [autor.].

Series: McGraw\Hill finance guide seriesMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1979Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.152 / S642g.

Essentials of business policy / David C. D Rogers.

by Rogers, David C. D [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Harper & Row, [1975]Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4001 / R724es.

Labor\management relations / Daniel Quinn Mills.

by Mills, Daniel Quinn [autor.].

Series: McGraw\Hill series in managementEdition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1982Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.3 / M657l.

Marketing research : an applied approach / Thomas C. Kinnear, James R Taylor.

by Kinnear, Thomas C, 1943- [autor.] | Taylor, James R. (James Ronald), 1938-.

Series: McGraw\Hill series in marketingEdition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / K557m.

Marketing management / Richard P. Bagozzi, [y otros].

by Bagozzi, Richard P. - Rosa, José Antonio [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Prentice Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B148m.

Advanced accounting / Floyd Beams, John Brozovsky, Craig Shoulders.

by Beams, Floyd A. - Brozovsky, John A [coautor].

Edition: 7 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Prentice Hall, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 657.046 / B365a.

The 22 immutable laws of branding : how to build a product or service into a world\class brand / Al Ries and Laura Ries.

by Ries, Al [autor.] | Ries, Laura.

Edition: First edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : HarperBusiness, 1998Other title: Twenty\two immutable laws of branding.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / R559i.

Fundamentals of project management / James P. Lewis.

by Lewis, James P [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Amacom, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.404 / L673f.

Multimedia marketing for design firms / Curtis B. Charles , Karen M. Brown.

by Charles, Curtis B [autor.] | Brown. Karen M.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : John Wiley & Sons, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / CH475m, ...

Services marketing / David L. Kurtz, Kenneth E Clow.

by Kurtz, David L [autor.] | Clow, Kenneth E.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : J. Wiley & Sons, 1998Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / K95s.

Project management : a managerial approach / Jack R. Meredith, Samuel J Mantel.

by Meredith, Jack R [autor.] | Mantel, Samuel J.

Edition: 4a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : John Wiley & Sons, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.404 / M559p.

Centroamérica en el Siglo XXI : una agenda para la competitividad y el desarrollo sostenible. Bases para la discusión sobre el futuro de la región / Centro Latinoamericano para la Competitividad y el desarrollo Sostenible.

by Latin American Center For Competitiveness And Sustainable Development.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: New York : Harvard Institute for International Development, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 338.9 / C397c.

Total project control : a manager's guide to integrated project planning, measuring, and tracking / Stephen A Devaux.

by Devaux, Stephen A, 1949- [autor.].

Series: Wiley operations management series for professionalsMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Wiley, 1999Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.404 / D488t.

Marketing strategy and uncertainty / Sharan Jagpal.

by Jagpal, Sharan, 1947- [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Oxford University Press, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / J24m.

The new direct marketing : how to implement a profit\driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [y otros].

by Batra, Rajeev [autor.] | David Shepard Associates.

Edition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw Hill, 1999Online access: Publisher description | Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / S547n.

The market maker / Michael Ridpath.

by Ridpath, Michael [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Penguin Group, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.678 / R542m.

Den of thieves / James B Stewart.

by Stewart, James B [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Simon & Schuster, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 364.168 / S849d.

Fixed income securities : tools for today's markets / Bruce Tuckman.

by Tuckman, Bruce [autor.].

Series: Wiley Frontiers In FinanceMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Wiley, 1995Online access: Contributor biographical information | Publisher description | Table of Contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.632044 / T889f.

Portfolio management : theory and application / James L. Farrell, Jr. with the collaboration of Walter J. Reinhart.

by Farrell, James L. (James Lawrence), 1934- [autor.] | Farrell, James L. (James Lawrence), 1934-. Guide to portfolio management | Reinhart, Walter J.

Series: McGraw\Hill series in financeEdition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1997Online access: Publisher description | Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.678 / F245p.

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