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Marketing research : an applied approach / Thomas C. Kinnear, James R Taylor.

by Kinnear, Thomas C, 1943- [autor.] | Taylor, James R. (James Ronald), 1938-.

Series: McGraw\Hill series in marketingEdition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / K557m.

Marketing management / Richard P. Bagozzi, [y otros].

by Bagozzi, Richard P. - Rosa, José Antonio [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Prentice Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B148m.

The 22 immutable laws of branding : how to build a product or service into a world\class brand / Al Ries and Laura Ries.

by Ries, Al [autor.] | Ries, Laura.

Edition: First edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : HarperBusiness, 1998Other title: Twenty\two immutable laws of branding.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / R559i.

Multimedia marketing for design firms / Curtis B. Charles , Karen M. Brown.

by Charles, Curtis B [autor.] | Brown. Karen M.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : John Wiley & Sons, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / CH475m, ...

Services marketing / David L. Kurtz, Kenneth E Clow.

by Kurtz, David L [autor.] | Clow, Kenneth E.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : J. Wiley & Sons, 1998Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / K95s.

Marketing strategy and uncertainty / Sharan Jagpal.

by Jagpal, Sharan, 1947- [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Oxford University Press, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / J24m.

The new direct marketing : how to implement a profit\driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [y otros].

by Batra, Rajeev [autor.] | David Shepard Associates.

Edition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw Hill, 1999Online access: Publisher description | Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / S547n.

E-Shock the new rules : e-strategies for relaiters and manufactures / Michael Kake - Silver.

by Kake - Silver, Michael [autor.].

Edition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K18e.

The marketing plan : how to prepare and implement it / William M Luther.

by Luther, William M [autor.].

Edition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : AMACOM, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L973m.

Services marketing : text and cases / Steve Baron, Kim Harris.

by Baron, Steve [autor.] | Harris, Kim [coautor].

Edition: 2 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.82 / B265s, ...

Consuming behavior / John Desmond.

by Desmond, John [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / D464c.

Marketing : a complete guide / Malcolm McDonald & Martin Christopher ; with Magrit Bass and contributions from Susan Baker & Simon Knox.

by Mcdonald, Malcolm H. B [autor] | Baker, Susan, 1946 | Bass, Margarita [autor] | Christopher, Martín [autor] | Knox, Simon [colaborador].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave Macmillan, 2003Publisher: [s.l.] : [s.e.], 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M478m.

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker.

by Aaker, David A [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: New York : Free Press, 2004Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A111b, ...

Managing channels of distribution / Kenneth Rolnicki.

by Rolnicki, Kenneth [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : AMACOM, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / R755m.

Marketing / Geoff Lancaster and Paul Reynolds.

by Lancaster, Geoff, 1938- [autor.] | Reynolds, Paul.

Edition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave Macmillan, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / L244m, ...

Marketing, principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

by Bearden, William O, 1945- [autor.] | Ingram, Thomas | Laforge, Raymond W.

Edition: Fourth. edition.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill Irwin, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / B368m, ... Not available: Biblioteca CESA: Lost (1).

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A Belch.

by Belch, George E. (George Edward), 1951- [autor.] | Belch, Michael A.

Edition: Ninth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill/Irwin, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.122 / B427a, ...

Marketing research / David A. Aaker, V. Kumar, George S. Day.

by Aaker, David A [autor.] | Day, George S [coautor] | Kumar, V [coautor].

Edition: 9 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : John Wiley, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / A111m.

Cultural tourism : the partnership between tourism and cultural heritage management / Bob McKercher, Hilary du Cros.

by Mckercher, Bob [autor.] | Du Cros, Hilary.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Haworth Hospitality Press, 2002Online access: Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 338.4791 / M478c.

Strategic database marketing / Arthur Middleton Hughes.

by Middleton Hughes, Arthur [autor.].

Edition: Edición 3.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw-Hill, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / H893s.

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