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Marketing : the core / Roger A. Kerin, Steven W. Hartley.

by Kerin, Roger A [autor.] | Hartley, Steven William.

Edition: 6a edición.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York, NY : McGraw-Hill Education, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K455m 2016. Not available: Biblioteca CESA: Lost (1).

The long tail : why the future of business is selling less of more / Chris Anderson.

by Chris, Anderson, 1961- [autor.].

Edition: First. edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York Hyperion, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / AN545l 2006.

Inside the box : a proven system of creativity for breakthrough results / Drew Boyd, Jacob Goldenberg.

by Boyd, Drew [autor.] | Goldenberg, Jacob.

Edition: First. edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York Simon & Schuster, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4094 / B789i 2013.

#AskGaryVee : one entrepreneur's take on leadership, social media, & self-awareness / Gary Vaynerchuk.

by Vaynerchuk, Gary [autor.].

Edition: 1th. edition .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York Harper Business, 2016Other title: Askgaryvee.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / V392a 2016.

The thank you economy / Gary Vaynerchuk.

by Vaynerchuk, Gary [autor.].

Edition: 1th. edition .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York Harper Business, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / V392t 2011.

Enchantment : the art of changing hearts, minds, and actions / Guy Kawasaki.

by Kawasaki, Guy, 1954- [autor.] | Fitzpatrick, Peg.

Edition: First. edition .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Portfolio / Penguin, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 153.852 / K22e 2011.

Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth / W. Chan Kim, Renée Mauborgne.

by Kim, W. Chan, 1952- [autor.] | Mauborgne, Renée.

Edition: First. edition .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Hachette Books, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K491b 2017.

The end of advertising : why it had to die, and the creative resurrection to come / Andrew Essex.

by Essex, Andrew, 1965- [autor.].

Edition: First.edition .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Spiegel & Grau, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / E787e 2017.

Alibaba : the house that Jack Ma built / Duncan Clark.

by Clark, Duncan [autor.].

Edition: First. edition.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Ecco, HarperCollins Publishers, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.409 / C592a 2016.

Branding : in five and a half steps / Michael Johnson.

by Johnson, Michael, 1964- [autor.].

Edition: First. edition.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York, Thames & Hudson, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / J661b 2016.

Internet retailing and future perspectives / Eleonora Pantano...[y otros].

by Pantano, Eleonora, 1982- [autor.] | Nguyen, Bang | Dennis, Charles | Merrilees, Bill | Gerlach, Sabine.

Edition: Second edition .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: London : New York : Routledge, Taylor & Francis Group, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / I619i 2017.

Shopper marketing : a how-to business story / Paul Barnett.

by Barnett, Paul [autor.].

Series: Consumer behavior collectionMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Business Expert Press, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / B261 2016.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A Belch.

by Belch, George E., (George Edward), 1951- [autor.] | Belch, Michael A.

Edition: Tenth. edition.Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw Hill, 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR659.122 / B427a3 2015.

Marketing strategy : a decision\focused approach / Orville C. Walker, Jr., John W. Mullins.

by Walker, Orville C [autor.] | Mullins, John W.

Edition: Eighth. Edition.Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw\Hill Irwin, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / W177m1 2014.

Subscribed : why the subscription model will be your company's future -- and what to do about it / Tien Tzuo, Gabe Weisert.

by Tzuo, Tien [autor.] | Weisert, Gabe.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Portfolio/Penguin, 2018Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / T999s 2018.

The quest for value : a guide for senior managers / G. Bennett Stewart.

by Stewart, G. Bennett, 1953- [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : HarperBusiness, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.15 / S849q 1999.

Sport and the media : managing the nexus / Matthew Nicholson, Anthony Kerr, Merryn Sherwood.

by Nicholson, Matthew [autor.] | Kerr, Anthony | Sherwood, Merryn.

Edition: Second edition .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Routledge, 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: 796.0688 / N624s 2015.

The ultimate guide to sports marketing / Stedman Graham, Joe Jeff Goldblatt, Lisa Delpy Neirotti.

by Graham, Stedman [autor.] | Goldblatt, Joe Jeff, 1952- | Neirotti, Lisa Delpy.

Edition: Second edition.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G738g 2001.

The essential scratch & sniff guide to becoming a wine expert / Richard Betts.

by Bėtts, Richard [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Houghton Mifflin Harcourt Publishing Company, 2013Other title: Essential scratch and sniff guide to becoming a wine expert /.Availability: Items available for loan: Biblioteca CESA (1)Call number: 641.22 / B565e 2013.

The elusive fan : reinventing sports in a crowded marketplace / Irving Rein, Philip Kotler, Ben Shields.

by Rein, Irving J [autor.] | Kotler, Philip, 1931- | Shields, Ben.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / R372e 2006.

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