Normal view MARC view ISBD view

Marketing strategy : a decision\focused approach / Orville C. Walker, Jr., John W. Mullins.

By: Walker, Orville C [autor.]Contributor(s): Mullins, John W Material type: Text

TextLanguage: English Publisher: New York : McGraw\Hill Irwin, 2014Edition: Eighth. EditionDescription: 367 páginas : IlustracionesContent type: texto Media type: computadora Carrier type: recurso en líneaISBN: 9780078028946Subject(s): Planeación de mercados | Estrategias de mercadeo | Mercadeo | Administración de mercadeo | Estrategias de mercadeoDDC classification: 658.8

Contents:

1. Introduction to Strategy ; 2. Opportunity Analysis ; 3. Formulating Marketing Strategies ; Section Four: Implementation and Control.

Summary: Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 4 )
Comments ( 0 )

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Notes	Date due	Barcode	Item holds
Recurso electrónico	Biblioteca CESA Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co Piso 1	Recursos de información electrónicos y digitales	EBR658.8 / W177m1 2014 (Browse shelf(Opens below))	Ej. 1	Available	Disponible Kindle No 166, 167.		LE00148

Total holds: 0

Disponible Kindle.

Incluye índice.

1. Introduction to Strategy ; 2. Opportunity Analysis ; 3. Formulating Marketing Strategies ; Section Four: Implementation and Control.

Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

There are no comments on this title.

to post a comment.

Codigo QR