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The marketing plan : how to prepare and implement it / William M Luther.

by Luther, William M [autor.].

Edition: Fourth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : AMACOM, 2011Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L973m.

New venture methodology / Donald H. Slocum.

by Slocum, Donald H [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : American Management Association, 1972Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.678 / S634n.

Credits and collections in theory an practice / Theodore N. Beckman, Robert Bartels.

by Beckman, Theodore N [autor.] | Bartels, Robert [coautor].

Edition: 5 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw-Hill, 1949Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.678 / B283c.

La recopilación completa de cartas comerciales para el ejecutivo / Alexander Hamilton Institute.

by Alexander Hamilton Institute (New York) [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: New York : Alexander Hamilton Institute, 1984Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.45 / A311r, ...

New product development strategies / Frederic D. Buggie.

by Buggie, Frederic D [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : American Management Associations, 1981Availability: Not available: Biblioteca CESA: Damaged (1).

The marketing plan : how to prepare and implement it / William M. Luther.

by Luther, William M [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Amacom, 1982Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L973m.

La venta consultiva : un método de ventas centrado en la asesoría al cliente / Mack Hanan ; traducción Carlos Restrepo S.

by Hanan, Mack [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: New York : AMACOM, 1985Other title: Método de ventas centrado en la asesoría al cliente.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.81 / H233v.

Writing that works : how to communicate effectively in business, e\mail, letters, memos, presentations, plans, reports, proposals, resumes, speeches / Kenneth Roman and Joel Raphaelson.

by Roman, Kenneth [autor.] | Raphaelson, Joel.

Edition: Third edition, completely revised and updated.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Quill, 2000Online access: Contributor biographical information | Publisher description Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.45 / R758w.

Marketing / Joel R. Evans ; Barry Berman.

by Evans, Joel R [autor.] | Berman, Barry.

Edition: Sixth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Macmillan Publishing Company, 1994Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / E924m, ...

Delivering knock your socks off service / Kristin Anderson, Ron Zemke.

by Anderson, Kristin, 1962- [autor.] | Zemke, Ron.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Amacom, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / A545d.

Product plus : how product + service = competitive advantage / Christopher Lovelock.

by Lovelock, Christopher H [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / L898p.

The portable MBA in marketing / Alexander Hiam, Charles D. Schewe.

by Hiam, Alexander [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : John Wiley & Sons, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H623p.

Enfoque : el único futuro de su empresa / Al Ries ; traducción Roberto Hass García.

by Ries, Al [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : HarperBusiness, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R559e.

Global marketing strategy / Susan P. Douglas, C. Samuel Craig.

by Douglas, Susan P. - Craig, C. Samuel [coautor].

Series: McGraw-Hill en MarketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw-Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D736g.

Proactive customer service : transforming your customer service department into a profit center / Charles D. Brennan, Jr.

by Brennan, Charles D [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : AMACOM, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / B838p.

Valuation : measuring and managing the value of companies / Tom Copeland, Tim Koller and Jack Murrin.

by Copeland, Thomas E, 1946- [autor.] | Koller, Tim | Murrin, Jack | Mckinsey And Company.

Series: Wiley Frontiers In FinanceEdition: Second edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : John Wiley, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.15 / C782v.

Developing new products with TQM / Charles D Gevirtz.

by Gevirtz, Charles D [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York ; Bogotá : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.562 / G396d.

The marketing plan / William A Cohen.

by Cohen, William A, 1937- [autor.].

Edition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Wiley, 1998Online access: Publisher description | Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C678m.

Problems in marketing / [compiled by] E. Raymond Corey, Christopher H. Lovelock, Scott Ward.

by Corey, E Raymond [autor.] | Lovelock, Christopher H | Ward, Scott, 1942- | Harvard University.. Graduate School of Business Administration.

Series: McGraw\Hill series in marketingEdition: Sixth edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1981Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C797p.

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