Product plus : how product + service = competitive advantage / Christopher Lovelock.
Material type:
TextLanguage: English Publisher: New York : McGraw\Hill, 1994Description: xiv, 382 páginas : ilustraciones ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0070387982; 0070387982Subject(s): Administración del servicio | Estrategias de mercadeo | Servicio al cliente | Competencia económicaDDC classification: 658.812
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General | 658.812 / L898p (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101008443 |
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Includes bibliographical references (p. 360\373) and index.
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