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The new marketing / Richard Brookes.

by Brookes, Richard, 1945- [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Aldershot (England) : Gower, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B872n.

Strategy search : a guide to marketing for chief executives and directors / Martin Christopher, Simon Majaro, Malcolm McDonald.

by Christopher, Martín [autor.] | Majaro, Simón | McDonald, Malcolm.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Aldershot (England) : Gower, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / Ch556s.

Research for marketing / Michael J. Baker.

by Baker, Michael [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Basingstoke (England) : Macmillan Press, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / B167r.

Marketing research / Wong Toon Quee.

by Toon Quee, Wong [autor.].

Edition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Oxford (England) : Marketing Institute of Singapore, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / T668m.

Strategic marketing : planning and control / Graeme Drummond, John Ensor.

by Drummond, Graeme [autor.] | Ensor, John | Chartered Institute Of Marketing.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Oxford (England) : Butterworth Heinemann, 1999Online access: Publisher description Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D795s.

Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony, Malcolm McDonald.

by Chernatony, Leslie - Mcdonald, Malcolm [coautor].

Edition: 2 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Oxford (England) : Butterworth Heinemann, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / CH521c.

Marketing strategy / Paul Fifield.

by Fifield, Paul [autor.] | Chartered Institute Of Marketing.

Series: The Chartered Institute of Marketing/Butterworth\Heinemann marketing seriesEdition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Oxford (England) : Butterworth\Heinemann, 1998Online access: Publisher description | Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F469m.

Marketing the unknown : developing market strategies for technical innovations / Paul Millier.

by Millier, Paul [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chichester (England) : J. Wiley, 1999Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M654m.

E\roadmapping : digital strategising for the new economy / by Stefan P. Bornheim, with Jutta Weppler and Oliver Ohlen.

by Bornheim, Stefan P [autor.] | Ohlen, Oliver | Weppler, Jutta.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Basingstoke (England) : Palgrave, 2001Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / B736e.

International marketing / Rakesh Mohan Joshi.

by Joshi, Rakesh Mohan [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Oxford (England) : Oxford University Press, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.848 / J837i, ...

Marketing strategy and management / Michael J. Baker.

by Baker, Michael J [autor.].

Edition: Edición 2.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Basingstoke (England) : Macmillan, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B168m.

Bonds : a concise guide for investors / Moorad Choudhry ; foreword by Robert Cole.

by Choudhry, Moorad [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Basingstoke (England) : Palgrave Macmillan, 2006Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.63 / CH552b.

Competitive identity : the new brand management for nations, cities and regions / Simon Anholt.

by Anholt, Simon [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Basingstoke (England) : Palgrave Macmillan, 2007Online access: Contributor biographical information | Publisher description | Table of contents only | Table of contents | Klappentext Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A596c, ...

Reverse psychology marketing : the death of traditional marketing and the rise of the new pull game / Indrajit Sinha, Thomas Foscht.

by Sinha, Indrajit [autor.] | Foscht, Thomas.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Basingstoke (England) : Palgrave MacMillan, 2007Online access: Contributor biographical information | Publisher description | Table of contents only | Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S617r.

Qualitative market research : a practitioner's and buyer's guide / Wendy Gordon and Roy Langmaid ; with illustrations by Christopher Mills.

by Gordon, Wendy, 943- [autor.] | Langmaid, Roy, 946-.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Aldershot (England) : Gower, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / G662q.

How to brand nations, cities and destinations : a planning book for place branding / Teemu Moilanen and Seppo Rainisto.

by Moilanen, Teemu [autor.] | Rainisto, Seppo K.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Basingstoke (England) ; New York : Palgrave Macmillan, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / M712h.

Advertising works 12 : proving the effectiveness of marketing communications : cases from the IPA Effectiveness Awards 2002 / edited and introduced by Marco Rimini.

by Rimini, Marco [autor.] | World Advertising Research Centre.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Henley-on-Thames (England) : World Advertising Research Center, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.107 / R576a.

Advertising works 14 : proving the effectiveness of marketing communications / edited and introduced by Les Binet.

by Binet, Les [autor.] | Institute Of Practitioners In Advertising | World Advertising Research Centre.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Henley-on-Thames (England) : World Advertising Research Center, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.107 / B612a.

Advertising works 13 : proving the effectiveness of marketing communications : cases from the 2004 IPA Effectiveness Awards / edited and introduced by Alison Hoad.

by Hoad, Alison, Ed [autor.] | World Advertising Research Centre.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Henley-on-Thames (England) : World Advertising Research Center, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.107 / H678a.

Advertising works 6 : papers from the IPA advertising Effectiveness Awards / edited and introduced by Paul Feldwick.

by Feldwick, Paul, Ed [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Henley-on-Thames (England) : NTC, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.107 / F312a.

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