Strategy search : a guide to marketing for chief executives and directors / Martin Christopher, Simon Majaro, Malcolm McDonald.
Material type:
TextLanguage: English Publisher: Aldershot (England) : Gower, 1987Description: 183 páginas : ilustraciones ; 26 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0566026376Subject(s): Planeación de mercadeo | Estrategias de mercadeo | Mercadeo | Administración de mercadeoDDC classification: 658.8
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Biblioteca CESA
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General | 658.8 / Ch556s (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101005850 |
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Includes bibliographical references (p. [179]) and index.
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