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		Servicio al cliente : métodos de auditoria y medición / Humberto Serna Gómez. by Serna Gómez, Humberto [autor.]. Series: Temas gerencialesEdition: 2a. edition / actualizada y corregida.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : 3R Editores, 1999Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / S486s, ... Place hold Request article Add to cart (remove)
		Fidelizando clientes : detectar y mantener al cliente leal / Josep Maria Martínez Ribes, Lluís de Borja Soler y Patrícia Carvajal Pérez. by Martínez Ribes, Josep Maria [autor.] \| Borja Soler, Lluís de \| Carvajal Pérez, Patrícia. Series: : Eada gestión ; 41Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Publisher: Barcelona : Gestión 2000 ; 2001Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M385f, ... Place hold Request article Add to cart (remove)
		Marketing de servicios : un enfoque de integración del cliente a la empresa / Valarie A. Zeithaml, Mary Jo Bitner ; traduccción de María Isabel Pérez de Lara Choy, Andrés Lozano Hirschfeld y Susana Pontón Becerril. by Zeithaml, Valarie A [autor.] \| Bitner, Mary Jo \| Pérez de Lara Choy, María Isabel [traductor .] \| Lozano Hirschfeld, Andrés [traductor .] \| Pontón Becerril, Susana [traductor .]. Edition: 2da edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Publisher: México : McGraw-Hill, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / Z48m, ... Place hold Request article Add to cart (remove)
		Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta, Donald R Lehmann. by Gupta, Sunil, 1958- [autor.] \| Lehmann, Donald R. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Wharton School Pub., 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / G977m. Place hold Request article Add to cart (remove)
		The ultimate question 2.0 : how net promoter companies thrive in a custoer-driven world / Fred Reichheld, Rob Markey. by Reichheld, Fred, 1952- [autor.] \| Markey, Rob. Edition: First. edition .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston: Harvard Business Review Press, 2011Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.812 / R351u 2011, ... Place hold Request article Add to cart (remove)
		Improvisación estratégica centrada en el cliente : los gerentes deben aprender y lograr hacer nada para estar siempre disponibles / Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA ; Jean Claude Bessudo. by Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA \| Bessudo, Jean Claude. Series: Video kit de capacitación \ Servicio al clienteMaterial type: Film; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: Bogotá : Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA, [1990]Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / C691i 1990, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Smart : lo fundamental y lo más efectivo acerca de los clientes / Ros Jay ; traductor de Gustavo Elías Fonseca. by Jay, Ros [autor.] \| Fonseca, Gustavo Elías [traductor ]. Edition: 1a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: Bogotá : McGraw-Hill Interamericana S.A., 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / J421s 2000, ... Place hold Request article Add to cart (remove)
		Re-evolución en el servicio : la transformación del servicio al cliente en el siglo XXI / Gabriel Vallejo López . by Vallejo López, Gabriel [autor.]. Edition: 1ra. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Conecta, 2018Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / V182r 2018. Place hold Request article Add to cart (remove)
		La pregunta decisiva 2.0 / Fred Reichheld, Rob Markey ; traducción Luis Ruiz, María López Medel . by Reichheld, Fred, 1952- [autor.] \| Markey, Rob, 1952- \| Ruiz, Luis [traductor .] \| López Medel, María [traductor .]. Series: Acción empresarialEdition: 1a. edición / revisada y ampliada .Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: Madrid : LID Editorial Empresarial, Harvad Business Review Press, 2012Other title: La pregunta decisiva 2.0 : cómo utilizan las empresas el sistema de promotores netos para crecer / .Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.872 / R351p 2012. Place hold Request article Add to cart (remove)
		Las 6R del negocio / Pablo Fernández ; prólogo Martha Rogers. by Fernández, Pablo [autor.] \| Rogers, Martha [prólogo .]. Series: Acción empresarialEdition: 1a. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Ediciones de la U, LID Editorial Empresarial, 2017Other title: Las 6R del negocio : seis estrategias probadas para crecer rentabilizando su cartera de clientes /.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / F365r 2017. Place hold Request article Add to cart (remove)
		Customer experience strategy : design & implementation / Maurice FitzGerald, Peter FitzGerald. by FitzGerald, Maurice [autor.] \| Fitzgerald, Peter. Series: Customer Strategy ; 1Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Suiza : Customer Strategy, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / F553c 2017. Place hold Request article Add to cart (remove)
		Los 100 errores de la experiencia de cliente / Juan Carlos Alcaide . by Alcaide Casado, Juan Carlos [autor.]. Series: DivulgaciónMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2015Other title: Los cien errores de la experiencia de cliente /.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / A346c 2015. Place hold Request article Add to cart (remove)
		CRM la guia definitiva : estrategia de gerenciamiento de la relación con los clientes / Hugo Brunetta . by Brunetta, Hugo [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Buenos Aires : Pluma digital, 2016Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / B895c 2016, ... Place hold Request article Add to cart (remove)
		Customer experience : la fórmula del éxito para enamorar a los clientes / Marcos Álvarez. by Álvarez, Marcos [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Barcelona : Profit Editorial, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / A473c1 2016. Place hold Request article Add to cart (remove)
		Las 6R del marketing : seis estrategias probadas para rentabilizar su cartera de clientes / Pablo Fernández. by Fernández, Pablo [autor.]. Series: Gerencia MarketingMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Carvajal Soluciones Educativas, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / F365s 2016. Place hold Request article Add to cart (remove)
		Yellow : cómo crear una cultura de servicio y ponerse la camiseta por los clientes / David Gómez. by Gómez, David [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Ediciones B, 2018Other title: Yellow : cómo crear una cultura de servicio y ponerse la camiseta por los clientes. Parábola empresarial inspirada en hechos de la vida real /.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / G569y 2018. Place hold Request article Add to cart (remove)
		Measuring customer experience : how to develop and execute the most profitable customer experience strategies / Philipp Klaus. by Klaus, Philipp [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Palgrave Macmillan, 2015Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.812 / K636m 2015, ... Place hold Request article Add to cart (remove)
		Marketing relacional : cómo obtener clientes leales y rentables / Josep Alet i Vilaginés . by Alet i Vilaginés, Josep [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / A372m 1994. Place hold Request article Add to cart (remove)
		Construyendo Xperiencias : customer experience, la clave para generar rentabilidad y diferenciación / Rodrigo Fernández de Paredes Alegria. by Fernández de Paredes Alegria, Rodrigo [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Exma Editorial, 2019Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / F363c 2019. Place hold Request article Add to cart (remove)

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