Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta, Donald R Lehmann.
Material type:
TextLanguage: English Publisher: Upper Saddle River, NJ : Wharton School Pub., 2005Description: xvii, 205 páginas : ilustraciones ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0131428950Subject(s): Satisfacción del cliente | Mercadeo -- Administracion | Mercadeo -- Management | Relaciones con los clientes | Satisfacción del consumidorDDC classification: 658.812
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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Biblioteca CESA
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General | 658.812 / G977m (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101001594 |
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Includes bibliographical references (p. 187\198) and index.
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