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		Consumer behavior : buying, having, and being / Michael R Solomon. by Solomon, Michael R [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Allyn and Bacon, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S689c. Place hold Request article Add to cart (remove)
		Comportamiento del consumidor decisiones y estrategia de marketing / Javier Alonso Rivas. by Alonso Rivas, Javier [autor.]. Series: Colección UniversidadMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / A454c. Place hold Request article Add to cart (remove)
		Comportamiento del consumidor : comprendiendo al consumidor / Bernard Dubois y Alex Rovira Celma ; editor Andrés Otero ; prólogo Verrieres\Le\Buisson y Guillermo Cisneros. by Dubois, Bernard [autor.] \| Cisneros Garrido, Guillermo [prólogo] \| Le-Buisson, Varrieres- [prólogo] \| Otero, Andrés [editor] \| Rovira Celma, Alex, 1969-. Edition: 2a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: Madrid : Prentice Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / D815c. Place hold Request article Add to cart (remove)
		Marketing croscultural / Ildefonso Grande. by Grande Esteban, Ildefonso [autor.]. Series: Libros profesionales de empresaMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Pozuelo de Alarcón (Madrid) : Editorial ESIC, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / G751m, ... Place hold Request article Add to cart (remove)
		Branding emocional : el nuevo paradigma para conectar las marcas emocionalmente con las personas / por Marc Gobe ; prefacio de Sergio Zyman ex director de Marketing de Coca Cola. by Gobe, Marc [autor] \| Zyman, Sergio. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Barcelona : Divine EGG, Centro de Estudios en Ciencias de la Comunicación, 2009Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.827 / G574b, ... Place hold Request article Add to cart (remove)
		Casos de comportamiento del consumidor : reflexiones para la dirección de marketing / Salvador Ruiz de Maya, Ildefonso Grande Esteban. by Ruiz de Maya, Salvador [autor.] \| Grande Esteban, Ildefonso, 1954-. Series: Libros profesionales de empresaEdition: Primera edición.Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8342 R849c 2013. Place hold Request article Add to cart (remove)
		La mente de los clientes : aprenda cómo leerla para vender más / David P. Snyder ; traductor Angela García. by Snyder, David P [autor.] \| Bonnett Vélez, Fabián [editor] \| García, Ángela, 1957- [traductor]. Edition: Edición Fabián Bonnett Vélez.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / S675m 2002. Place hold Request article Add to cart (remove)
		Neuromarketing / Bernard Roullet, Olivier Droulers ; traducción de José Carmen Pecina Hernández. by Roullet, Bernard [autor.] \| Pecina Hernández, José Carmen. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Editorial Trillas, 2015Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8342 / R685n 2015, ... Place hold Request article Add to cart (remove)
		Invisible influence : the hidden forces that shape behavior / Jonah Berger. by Berger, Jonah [autor.]. Edition: First. edition .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Simon & Schuster, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / B496i 2017. Place hold Request article Add to cart (remove)
		Handbook of consumer psychology / Editores Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes. by Haugtvedt, Curtis P [editor .] \| Herr, Paul M [editor .] \| Kardes, Frank R [editor .]. Series: Marketing and consumer psychology seriesMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Nueva York : Psychology Press, Taylor & Francis Group, 2008Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / H236h 2008. Place hold Request article Add to cart (remove)
		Ethnography for marketers : a guide to consumer immersion / Hy Mariampolsk. by Mariampolski, Hy [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: California : SAGE Publications, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / M332e 2006. Place hold Request article Add to cart (remove)
		Research in consumer behavior / Editor Russell W. Belk. by Belk, Russell W [editor .]. Series: : Research in Consumer BehaviorMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Amsterdam ; Oxford : Elsevier JAI, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8342 / R432r 2006. Place hold Request article Add to cart (remove)
		Consumer culture theory / Editor Russell W. Belk, John F. Sherry. by Belk, Russell W [editor .] \| Sherry, John F [editor .]. Series: : Research in Consumer BehaviorMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Reino Unido : Emerald Group Publishing Limited, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8342 / R432c 2007. Place hold Request article Add to cart (remove)
		El consumidor latinoamericano / José Antonio París. by París, José Antonio [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Medellín : Universidad Pontificia Bolivariana ; Pluma Digital, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8398 / P266c 2017. Place hold Request article Add to cart (remove)
		Desnudando la mente del consumidor : consumer insights en el marketing / Cristina Quiñones D. . by Quiñones D. Cristina [autor.]. Edition: 1a. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Lima, Perú : Planeta ; Gestión 2000, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / Q79d1 2013. Place hold Request article Add to cart (remove)
		El cerebro del consumo : ¿qué nos venden y que compramos? / Federico Fros Campelo. by Fros Campelo, Federico [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Buenos Aires : Ediciones B, 2015Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8342 / F938c 2015. Place hold Request article Add to cart (remove)

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