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		Designing brand identity : an essential guide for the whole branding team / Alina Wheeler. by Wheeler, Alina, 1948- [autor.]. Edition: Fourth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2013Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / W562d. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Brand América : the mother of all brands / Simon Anholt, Jeremy Hildreth. by Anholt, Simon [autor.] \| Hildreth, Jeremy [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Cyan Books, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / A596b, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Brand relevance : making competitors irrelevant / David A. Aaker. by Aaker, David Allen, 1938- [autor.]. Series: Jossey\Bass business & management seriesEdition: First edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: San Francisco, CA : Jossey\Bass A Wiley Imprint, 2011Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / A111b, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Valoración de marcas : revisión de enfoques, metodologías y proveedores / Gabriela Salinas. by Salinas, Gabriela [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Publisher: Barcelona : Ediciones Deusto ; Instituto de Análisis de Intangibles, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / S165v 2007, ... Place hold Request article Add to cart (remove)
		The luxury strategy : break the rules of marketing to build luxury brands / / Jean-Noël Kapferer, Vincent Bastien. by Kapferer, Jean-Noël [autor.] \| Bastien, Vincent. Edition: Second. edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: London : Kogan Page, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / K171l 2012, ... Not available: Biblioteca CESA: Lost (2). Place hold Request article Add to cart (remove)
		The end of advertising : why it had to die, and the creative resurrection to come / Andrew Essex. by Essex, Andrew, 1965- [autor.]. Edition: First.edition .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Spiegel & Grau, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / E787e 2017. Place hold Request article Add to cart (remove)
		Digital marketing and consumer engagement : concepts, methodologies, tools, and applications / editor Information Resources Management Association. by Information Resources Management Association. Edition: First. edition .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Hershey : IGI Global, Business Science Reference, 2018Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.84 / D574d 2018, ... Place hold Request article Add to cart (remove)
		Branding : in five and a half steps / Michael Johnson. by Johnson, Michael, 1964- [autor.]. Edition: First. edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York, Thames & Hudson, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / J661b 2016. Place hold Request article Add to cart (remove)
		The elusive fan : reinventing sports in a crowded marketplace / Irving Rein, Philip Kotler, Ben Shields. by Rein, Irving J [autor.] \| Kotler, Philip, 1931- \| Shields, Ben. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / R372e 2006. Place hold Request article Add to cart (remove)
		The contagious commandments : ten steps to brand bravery / Paul Kemp Robertson, Chris Barth. by Kemp Robertson, Paul [autor.] \| Barth, Chris. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Londres : Portfolio Penguin, 2018Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K321c 2018. Place hold Request article Add to cart (remove)
		Platform : the art and science of personal branding / Cynthia Johnson. by Johnson, Cynthia [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Lorena Jones Books, 2019Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / J661p 2019. Place hold Request article Add to cart (remove)
		The culting of brands : turn your customers into true believers / Douglas Atkin. by Atkin, Douglas [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Portfolio, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / AT873c 2004. Place hold Request article Add to cart (remove)
		Brand protection in the online world : a comprehensive guide / David N. Barnett . by Barnett, David N [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Londres, Reino Unido ; New York : KoganPage, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / B261b 2017. Place hold Request article Add to cart (remove)
		The activation imperative : how to build brands and business by inspiring action / William Rosen y Laurence Minsky. by Rosen, William, 1963- [autor.] \| Minsky, Laurence. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Lanham, Maryland [Estados Unidos] : Rowman & Littlefield, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / R813a 2017. Place hold Request article Add to cart (remove)
		Top of mind : use content to unleash your influence and engage those who matter to you / John Hall. by Hall, John Michael [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill Education, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8343 / H174t 2017. Place hold Request article Add to cart (remove)
		Brand exponential : el futuro de las marcas en la era exponencial / Paola Aldaz de Barrionuevo ; editor Fernando Anzures. by Aldaz de Barrionuevo, Paola [autor.] \| Anzures, Fernando [editor.]. Edition: Primera edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: [Bogotá] : Greta Design, 2018Copyright date: ©2018Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / AL357 2018. Place hold Request article Add to cart (remove)

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