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		Jugadas maestras / Paul B. Brawn ; traducción, Adriana de Hassan. by Brown, Paul B [autor.] \| Hassan, Adriana de [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Norma, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B879j. Place hold Request article Add to cart (remove)
		Tácticas de guerrilla aplicadas al mercadeo / Jay Conrad Levinson ; traducción : Adriana de Hassan. by Levinson, Jay Conrad [autor.] \| Hassan, Adriana de. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona ; Bogotá : Editorial Normal, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L665t. Place hold Request article Add to cart (remove)
		Marketing. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [s.l.] : Arisma Ltda, 1990Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M345m, ... Place hold Request article Add to cart (remove)
		Comercialización creativa / Theodore Levitt ; traducido por Jorge Gutierrez Villarreal. by Levitt, Theodore [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Compañía Editorial Continental, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L666c. Place hold Request article Add to cart (remove)
		Mercadotecnia directa integrada : técnicas y estrategias para el éxito / Ernan Roman ; prólogo de Bob Stone, Jim Kobs ; traducción de María Elena Rosas Sánchez. by Roman, Ernan [autor.] \| Stone, Bob, 1918-2007 [prólogo .] \| Kobs, Jim [prólogo .] \| Rosas Sánchez, María Elena [traductor]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw-Hill, 1990Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R758m 1990, ... Place hold Request article Add to cart (remove)
		Secrets of successful direct mail / Richard V. Benson. by Benson, Richard V [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : NTC Business Books, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / B474s. Place hold Request article Add to cart (remove)
		Strategy search : a guide to marketing for chief executives and directors / Martin Christopher, Simon Majaro, Malcolm McDonald. by Christopher, Martín [autor.] \| Majaro, Simón \| McDonald, Malcolm. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Aldershot (England) : Gower, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / Ch556s. Place hold Request article Add to cart (remove)
		Como anticiparse a su competencia / Ian Gordon ; traducción Jesús Villamizar Herrera ; asesoría y revisión técnica Humberto Serna Gómez. by Gordon, Ian [autor.] \| Serna Gómez, Humberto [revisión] \| Villamizar Herrera, Jesús [traductor]. Series: Serie empresarial LegisMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Fondo Editorial Legis, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G662c. Place hold Request article Add to cart (remove)
		Fundamentos de mercadotecnia / William J. Stanton, Charles Futrell ; traductor Elena Rosas Sánchez. by Stanton William J [traductor]. Edition: 4 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S792f. Place hold Request article Add to cart (remove)
		Estrategia internacional : más allá de la exportación / José Carlos Jarillo, Jon I. Martínez Echezárraga. by Jarillo Mossi, José Carlos [autor.] \| Martínez Echezárraga, Jon I. Series: Serie McGraw\Hill. Comercio internacional ; t.3Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 382.1 / J37e. Place hold Request article Add to cart (remove)
		El gran giro de la mercadotecnia : la era del individuo y cómo beneficiarse con ella / Stan Rapp, Tom Collins ; traducción de Roberto A. Haas. by Rapp, Stan [autor.] \| Collins, Tom, 1843-1912 \| Haas, Roberto A [traductor .]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw-Hill, 1991Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R221g, ... Place hold Request article Add to cart (remove)
		Como mercadear sus servicios : guía para profesionales y pequeños empresarios / Anthony O. Putman ; traducción Jesús Villamizar Herrera ; asesoria y revisión técnica Humberto Serna Gómez. by Putman, Anthony O [autor.] \| Serna Gómez, Humberto \| Villamizar Herrera, Jesús [traductor]. Series: Serie EmpresarialMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Legis Editores, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / P988c. Place hold Request article Add to cart (remove)
		Estrategias actualizadas de marketing / Marketing Data Ltda. by Marketing Data Ltda [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Marketing Data Ltda, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: R658.8 / M345e. Place hold Request article Add to cart (remove)
		Cómo entrar en el mercado / E. Raymond Corey, Frank V. Cespedes, V. Kasturi Rangan ; traducción Rosa María Rosas Sánchez. by Corey, Raymond E [autor.] \| Cespedes, Frank V [coautor] \| Rosas Sánchez, Rosa María. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C797c. Place hold Request article Add to cart (remove)
		Mercadotecnia / Philip Kotler. by Kotler, Philip [autor.]. Edition: 3 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice Hall, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874m. Place hold Request article Add to cart (remove)
		Cómo crear la cadena cliente\proveedor : hacia una compañía de categoría mundial / Richard J. Schonberger ; traducción Fernando Ruíz Gabás ; revisión técnica Felipe Toro. by Schonberger, Richard J [autor.] \| Ruíz Gabás, Fernando [translator] \| Toro, Felipe [rev.]. Series: Desarrollo gerencial \| Interes generalMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S371c. Place hold Request article Add to cart (remove)
		Instrumentos de análisis del marketing estratégico / Biblioteca de Manuales Prácticos de Marketing. by Mapcal [autor.]. Series: Biblioteca de Manuales prácticos de MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Díaz de Santos, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M297i. Place hold Request article Add to cart (remove)
		Estrategia de marketing internacional / Hans Gunther Meissner, Santiago Garcia Echevarria. by Gunther Meissner, Hans [autor.] \| García Echevarría, Santiago [coautor]. Series: Serie ManagementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Díaz de Santos, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 382.1 / G977e. Place hold Request article Add to cart (remove)
		How to write a successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Scott W. Cooper. by Hiebing, Roman G. - Cooper, Scoot W [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : NTC Business Books, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H633h. Place hold Request article Add to cart (remove)

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