Results of search for 'ccl=an:45104' › Biblioteca CESA catalog

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		Dirección de mercadotecnía : análisis, planeación y control / Philip Kotler ; translator R. Quijano R. by Kotler, Philip [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Diana, 1985Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874d. Place hold Request article Add to cart (remove)
		Mercadotecnia directa integrada : técnicas y estrategias para el éxito / Ernan Roman ; prólogo de Bob Stone, Jim Kobs ; traducción de María Elena Rosas Sánchez. by Roman, Ernan [autor.] \| Stone, Bob, 1918-2007 [prólogo .] \| Kobs, Jim [prólogo .] \| Rosas Sánchez, María Elena [traductor]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw-Hill, 1990Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R758m 1990, ... Place hold Request article Add to cart (remove)
		El libro del año en mercadeo : los mejores artículos de el Quarterly Review of Marketing / Michael J. Thomas, Norman E. Waite ; traducción de Jesús Villamizar Herrera ; revisión técnica Humberto Serna Gómez. by Thomas, Michael J [autor.] \| Waite, Norman E \| Villamizar Herrera, Jesús [traductor] \| Serna Gómez, Humberto [revisor técnico .]. Series: : Serie empresarial LegisMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: Bogotá : Fondo Editorial Legis, 1991Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / T459l 1991, ... Place hold Request article Add to cart (remove)
		Strategy search : a guide to marketing for chief executives and directors / Martin Christopher, Simon Majaro, Malcolm McDonald. by Christopher, Martín [autor.] \| Majaro, Simón \| McDonald, Malcolm. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Aldershot (England) : Gower, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / Ch556s. Place hold Request article Add to cart (remove)
		El gran giro de la mercadotecnia : la era del individuo y cómo beneficiarse con ella / Stan Rapp, Tom Collins ; traducción de Roberto A. Haas. by Rapp, Stan [autor.] \| Collins, Tom, 1843-1912 \| Haas, Roberto A [traductor .]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw-Hill, 1991Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R221g, ... Place hold Request article Add to cart (remove)
		Como mercadear sus servicios : guía para profesionales y pequeños empresarios / Anthony O. Putman ; traducción Jesús Villamizar Herrera ; asesoria y revisión técnica Humberto Serna Gómez. by Putman, Anthony O [autor.] \| Serna Gómez, Humberto \| Villamizar Herrera, Jesús [traductor]. Series: Serie EmpresarialMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Legis Editores, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / P988c. Place hold Request article Add to cart (remove)
		Gerencia de mercadotecnia / Mike Wilson ; traducción Ma. Teresa Carter Bartlett. by Wilson, Mike [autor.] \| Carter Bartlett, María Teresa [translator]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Ventura Ediciones, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / W763g. Place hold Request article Add to cart (remove)
		How to write a successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Scott W. Cooper. by Hiebing, Roman G. - Cooper, Scoot W [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : NTC Business Books, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H633h. Place hold Request article Add to cart (remove)
		The 1\day marketing plan : organizing and completing the plan that works / Roman G. Hiebing, Jr., Scott W Cooper. by Hiebing, Román G [autor.] \| Cooper, Scott W. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill. : NTC Business Books, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H633d. Place hold Request article Add to cart (remove)
		Gestión estratégica del marketing : establecimiento de objetivos / director de la colección Claudio L. Soriano Soriano. by Soriano Soriano, Claudio L [autor.]. Series: Biblioteca de Manuales prácticos de Marketing ; 6Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M297g. Place hold Request article Add to cart (remove)
		Dirección de la mercadotecnia : análisis, planeación, implementación y control / Phillip Kotler ; traducción: Eugenia Rosete Solis, Mercedes Córdoba y Magro. by Kotler, Philip [autor.]. Edition: 7a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice\Hall Hispanoamericana, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874d. Place hold Request article Add to cart (remove)
		Marketing / Joel R. Evans ; Barry Berman. by Evans, Joel R [autor.] \| Berman, Barry. Edition: Sixth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Macmillan Publishing Company, 1994Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / E924m, ... Place hold Request article Add to cart (remove)
		Administración en mercadotecnia / David W. Cravens, Gerald E. Hills, Robert B. Woodruff ; [traducción, Consuelo Hidalgo y Mondragón]. by Cravens, David W [autor.] \| Hills, Gerald E \| Woodruff, Robert B. Series: Marketing universitarioMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Compañía Editorial Continental, 1993Other title: Mercadotecnia.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C898a. Place hold Request article Add to cart (remove)
		estrategias de marketing : un enfoque orientado al consumidor / Steven P. schnaars. by Schnaars, Steven P [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S357e. Place hold Request article Add to cart (remove)
		The portable MBA in marketing / Alexander Hiam, Charles D. Schewe. by Hiam, Alexander [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : John Wiley & Sons, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H623p. Place hold Request article Add to cart (remove)
		Enfoque : el único futuro de su empresa / Al Ries ; traducción Roberto Hass García. by Ries, Al [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : HarperBusiness, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R559e. Place hold Request article Add to cart (remove)
		Principles of marketing / Philip Kotler, Gary Armstrong. by Kotler, Philip [autor] \| Armstrong, Gary [autor.]. Edition: Seventh edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, New Jersey : Prentice Hall, 1996Publisher: [California] : [s.e.], 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874p, ... Place hold Request article Add to cart (remove)
		Implacable : ahora sí, por fin, la manera japonesa de hacer marketing / Johny K. Johansson, Ikujiro Nonaka ; traducción Jorge Cárdenas Nannetti. by Johansson, Johny K [autor.] \| Cárdenas Nannetti, Jorge, 1906- [traductor] \| Nonaka, Ikujiro, 1935-. Series: Interes generalEdition: Edición Armando Bernal, María Lucrecia Monares.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Grupo Editorial Norma, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / J65i, ... Place hold Request article Add to cart (remove)
		La esencia de la mercadotecnia de servicios / Adrian Payne ; traducción Luis J. Díaz Mena ; revisión técnica Marcela Benassini Félix. by Payne, Adrian [autor.] \| Benassini, Marcela [revisión] \| Díaz Mena, Luis J [traductor]. Series: Colección pearson de marketing ; 2Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México ; Bogotá : Prentice Hall Hispanoamericana, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.82 / P346e, ... Place hold Request article Add to cart (remove)
		Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage / Linden Brown, Malcolm H. B. McDonald. by Brown, Linden - Mcdonald, Malcolm H. B [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan Press, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B877c. Place hold Request article Add to cart (remove)

		Dirección de mercadotecnía : análisis, planeación y control / Philip Kotler ; translator R. Quijano R. by Kotler, Philip [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Diana, 1985Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874d. Place hold Request article Add to cart (remove)
		Mercadotecnia directa integrada : técnicas y estrategias para el éxito / Ernan Roman ; prólogo de Bob Stone, Jim Kobs ; traducción de María Elena Rosas Sánchez. by Roman, Ernan [autor.] \| Stone, Bob, 1918-2007 [prólogo .] \| Kobs, Jim [prólogo .] \| Rosas Sánchez, María Elena [traductor]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw-Hill, 1990Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R758m 1990, ... Place hold Request article Add to cart (remove)
		El libro del año en mercadeo : los mejores artículos de el Quarterly Review of Marketing / Michael J. Thomas, Norman E. Waite ; traducción de Jesús Villamizar Herrera ; revisión técnica Humberto Serna Gómez. by Thomas, Michael J [autor.] \| Waite, Norman E \| Villamizar Herrera, Jesús [traductor] \| Serna Gómez, Humberto [revisor técnico .]. Series: : Serie empresarial LegisMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: Bogotá : Fondo Editorial Legis, 1991Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / T459l 1991, ... Place hold Request article Add to cart (remove)
		Strategy search : a guide to marketing for chief executives and directors / Martin Christopher, Simon Majaro, Malcolm McDonald. by Christopher, Martín [autor.] \| Majaro, Simón \| McDonald, Malcolm. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Aldershot (England) : Gower, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / Ch556s. Place hold Request article Add to cart (remove)
		El gran giro de la mercadotecnia : la era del individuo y cómo beneficiarse con ella / Stan Rapp, Tom Collins ; traducción de Roberto A. Haas. by Rapp, Stan [autor.] \| Collins, Tom, 1843-1912 \| Haas, Roberto A [traductor .]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw-Hill, 1991Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R221g, ... Place hold Request article Add to cart (remove)
		Como mercadear sus servicios : guía para profesionales y pequeños empresarios / Anthony O. Putman ; traducción Jesús Villamizar Herrera ; asesoria y revisión técnica Humberto Serna Gómez. by Putman, Anthony O [autor.] \| Serna Gómez, Humberto \| Villamizar Herrera, Jesús [traductor]. Series: Serie EmpresarialMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Legis Editores, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / P988c. Place hold Request article Add to cart (remove)
		Gerencia de mercadotecnia / Mike Wilson ; traducción Ma. Teresa Carter Bartlett. by Wilson, Mike [autor.] \| Carter Bartlett, María Teresa [translator]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Ventura Ediciones, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / W763g. Place hold Request article Add to cart (remove)
		How to write a successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Scott W. Cooper. by Hiebing, Roman G. - Cooper, Scoot W [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : NTC Business Books, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H633h. Place hold Request article Add to cart (remove)
		The 1\day marketing plan : organizing and completing the plan that works / Roman G. Hiebing, Jr., Scott W Cooper. by Hiebing, Román G [autor.] \| Cooper, Scott W. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill. : NTC Business Books, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H633d. Place hold Request article Add to cart (remove)
		Gestión estratégica del marketing : establecimiento de objetivos / director de la colección Claudio L. Soriano Soriano. by Soriano Soriano, Claudio L [autor.]. Series: Biblioteca de Manuales prácticos de Marketing ; 6Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M297g. Place hold Request article Add to cart (remove)
		Dirección de la mercadotecnia : análisis, planeación, implementación y control / Phillip Kotler ; traducción: Eugenia Rosete Solis, Mercedes Córdoba y Magro. by Kotler, Philip [autor.]. Edition: 7a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice\Hall Hispanoamericana, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874d. Place hold Request article Add to cart (remove)
		Marketing / Joel R. Evans ; Barry Berman. by Evans, Joel R [autor.] \| Berman, Barry. Edition: Sixth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Macmillan Publishing Company, 1994Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / E924m, ... Place hold Request article Add to cart (remove)
		Administración en mercadotecnia / David W. Cravens, Gerald E. Hills, Robert B. Woodruff ; [traducción, Consuelo Hidalgo y Mondragón]. by Cravens, David W [autor.] \| Hills, Gerald E \| Woodruff, Robert B. Series: Marketing universitarioMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Compañía Editorial Continental, 1993Other title: Mercadotecnia.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C898a. Place hold Request article Add to cart (remove)
		estrategias de marketing : un enfoque orientado al consumidor / Steven P. schnaars. by Schnaars, Steven P [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S357e. Place hold Request article Add to cart (remove)
		The portable MBA in marketing / Alexander Hiam, Charles D. Schewe. by Hiam, Alexander [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : John Wiley & Sons, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H623p. Place hold Request article Add to cart (remove)
		Enfoque : el único futuro de su empresa / Al Ries ; traducción Roberto Hass García. by Ries, Al [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : HarperBusiness, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R559e. Place hold Request article Add to cart (remove)
		Principles of marketing / Philip Kotler, Gary Armstrong. by Kotler, Philip [autor] \| Armstrong, Gary [autor.]. Edition: Seventh edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, New Jersey : Prentice Hall, 1996Publisher: [California] : [s.e.], 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874p, ... Place hold Request article Add to cart (remove)
		Implacable : ahora sí, por fin, la manera japonesa de hacer marketing / Johny K. Johansson, Ikujiro Nonaka ; traducción Jorge Cárdenas Nannetti. by Johansson, Johny K [autor.] \| Cárdenas Nannetti, Jorge, 1906- [traductor] \| Nonaka, Ikujiro, 1935-. Series: Interes generalEdition: Edición Armando Bernal, María Lucrecia Monares.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Grupo Editorial Norma, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / J65i, ... Place hold Request article Add to cart (remove)
		La esencia de la mercadotecnia de servicios / Adrian Payne ; traducción Luis J. Díaz Mena ; revisión técnica Marcela Benassini Félix. by Payne, Adrian [autor.] \| Benassini, Marcela [revisión] \| Díaz Mena, Luis J [traductor]. Series: Colección pearson de marketing ; 2Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México ; Bogotá : Prentice Hall Hispanoamericana, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.82 / P346e, ... Place hold Request article Add to cart (remove)
		Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage / Linden Brown, Malcolm H. B. McDonald. by Brown, Linden - Mcdonald, Malcolm H. B [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan Press, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B877c. Place hold Request article Add to cart (remove)

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