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		Mercadotecnia / Philip Kotler ; traducción de Fabio Villegas Orrego ; con la colaboración de Miguel Fernando Quintana Varela. by Kotler, Philip [autor.] \| Quintana Varela, Miguel Fernando [traductor] \| Villegas Orrego, Fabio [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Prentice\Hall Hispanoamericana, 1981Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874m. Place hold Request article Add to cart (remove)
		Comportamiento del consumidor y marketing : aplicaciones prácticas para América Latina / Rolando Arellano. by Arellano, Rolando Antonio, 1952- [autor.] \| Montiel Herrera, Rodolfo [editor]. Edition: Edición Rodolfo Montiel Herrera.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Harla, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / A678c. Place hold Request article Add to cart (remove)
		The marketing matrix : how the corporation gets its power - and how we can reclaim it / Gerard Hastings. by Hastings, Gerard [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Routledge, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / H357m. Place hold Request article Add to cart (remove)
		Microeconomía, teoría y aplicaciones / Jack Hirshleifer. by Hirshleifer, Jack [autor] \| Glazer, Amihai [autor]. Edition: 5 Edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice Hall, 1994Availability: Items available for loan: Biblioteca CESA (2)Call number: 330.1 / H669m, ... Place hold Request article Add to cart (remove)
		Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción Victoria Flores Flores ; revisión Julieta Mercado González ...[y otros]. by Schiffman, Leon G [autor.] \| Flores Flores, Victoria [traductor] \| Kanuk, Leslie Lazar \| Mercado González, Julieta [revisión] \| Reyes Martínez, Javier [editor]. Edition: 8a. edition / Editor Javier Reyes Martínez.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Pearson Educación, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S333c. Place hold Request article Add to cart (remove)
		Comportamientos de compra del consumidor : 29 casos reales / coordinadores Salvador Ruiz de Maya e Ildefonso Grande Esteban. Series: Libros profesionales de empresaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / R934e. Place hold Request article Add to cart (remove)
		Fundamentos de marketing / David Jobber, John Fahy. by Jobber, David, 1947 - [autor.] \| Fahy, John \| Fernández, José Ignacio \| Moreno, Yago. Edition: 2a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill Interamericaña de España S.A.U., 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / J627f. Place hold Request article Add to cart (remove)
		The new green consumer : Guide / Julia Hailes. by Hailes, Julia [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Simon & Schuster, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / H151n. Place hold Request article Add to cart (remove)
		Por qué compra la gente = why people buy / director Peter Jordan ; Consultores: Chuck Cole, Charles Palmer, Jack Pope ... [y otros]. by Jordan, Peter J \| Cole, Chuck \| Palmer, Charles \| Pop, Jack. Material type: Film; Type of visual material: ; Audience: Specialized; Language: Spanish Publisher: San Diego California : McGraw Hill, 1981Other title: Why people buy.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / P832 1981. Place hold Request article Add to cart (remove)
		Posicionamiento significativo : incluye la problemática del posicionamiento clásico y su reformulación desde la teoría de los significados / José Antonio París. by París, José Antonio [autor.]. Series: Ciencias económicasMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires Líbryco 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / P232p 2014. Place hold Request article Add to cart (remove)
		Por qué compra la gente = why people buy y otros títulos / director Peter Jordan ; Consultores: Chuck Cole, Charles Palmer, Jack Pope ... [y otros]. by Jordan, Peter J \| Cole, Chuck \| Palmer, Charles \| Pop, Jack \| Harding, Michael \| Mc Graw Hill Films. Material type: Film; Format: videocassette ; Type of visual material: videorecording ; Audience: Specialized; Language: Spanish Publisher: San Diego California : McGraw Hill, 1981Other title: Why people buy.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / P832o 1981. Place hold Request article Add to cart (remove)
		La era del consumo / Luis Enrique Alonso . by Alonso, Luis Enrique, 1958- [autor.]. Edition: Primera edición.Material type: Text; Nature of contents: ; Literary form: Not fiction ; Audience: Specialized; Original language: English Publisher: Madrid : Siglo XXI, 2005Copyright date: ©2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 339.47 / AL454. Place hold Request article Add to cart (remove)
		Social media ROI : managing and measuring social media efforts in your organization / Olivier Blanchard ; prefacio por Brian Solis. by Blanchard, Olivier Jean [autor.] \| Brian, Solis [prefacio]. Edition: Primera edición.Material type: Text; Nature of contents: ; Literary form: Not fiction ; Audience: Specialized; Original language: English Publisher: Estados Unidos de América : Pearson Education, 2011Copyright date: ©2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / B639 2011. Place hold Request article Add to cart (remove)
		Sexy little numbers : how to grow your business using the data you already have / Dimitri Maex with Paul B. Brown. by Maex, Dimitri [autor.] \| Brown, Paul B [Autor]. Edition: Primera edición.Material type: Text; Nature of contents: ; Literary form: Not fiction ; Audience: Specialized; Original language: English Publisher: New York : Crown Business, 2012Copyright date: ©2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / B639 2012. Place hold Request article Add to cart (remove)

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