Social media ROI : managing and measuring social media efforts in your organization / Olivier Blanchard ; prefacio por Brian Solis.

By: Blanchard, Olivier Jean [autor.]Contributor(s): Brian, Solis [prefacio]Material type: Text

TextOriginal language: English Publisher: Estados Unidos de América : Pearson Education, 2011Copyright date: ©2011Edition: Primera ediciónDescription: xvii, 292 páginas : gráficas ; 23 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9780789747419Subject(s): Mercadeo -- Inversiones | Mercadeo -- Tasa de retorno | Medios sociales -- Administración | Mercadeo en internet | Planificación estratégicaDDC classification: 658.802

Contents:

Social media program development ; II. Social media program integration ; III. Social media program management ; IV. Social media program measurement.

Abstract: Use this book to bring true business discipline to your social media program and align with your organization's goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. editor.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Libros	Biblioteca CESA Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co Piso 1	General	658.802 / B639 2011 (Browse shelf(Opens below))	Ej.1	Available (Sin restricciones)		7101023988

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Social media program development ; II. Social media program integration ; III. Social media program management ; IV. Social media program measurement.

Use this book to bring true business discipline to your social media program and align with your organization's goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. editor.

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