Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.
Material type:
TextLanguage: English Publisher: Boston, MA : Harvard Business School Press, 2005Description: xv, 240 páginas : ilustraciones ; 25 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 1591396190; 1591396190Subject(s): Estrategias de mercadeo | Mercadeo | Segmentación del mercado | Administración de mercadeo | Productos nuevosDDC classification: 658.802 Online resources: Table of contents | Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds |
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Recurso electrónico
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Recursos de información electrónicos y digitales | EBR658.802 C454b (Browse shelf(Opens below)) | Ej. 2 | Ej. 2 | Available | Disponible Kindle No (1)-003, (2)-0048, (2)-166, (2)-167, (2)-171, (2)-172 | 0311 |
Incluye índice y referencias bibliográficas.
Creating blue oceans \\ Analytical tools and frameworks \\ Reconstruct market boundaries \\ Focus on the big picture, not the numbers \\ Reach beyond existing demand \\ Get the strategic sequence right \\ Overcome key organizational hurdles \\ Build execution into strategy \\ The sustainability and renewal of blue ocean strategy.
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