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Programación, organización y control de la actividad comercial / Antonio Stellatelli ; traductor Ignacio Navarro.

by Stellatelli, Antonio [autor.] | Navarro, Ignacio [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bilbao : Deusto, 1974Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S824p.

Dirección de marketing : fundamentos y software de aplicaciones / Ildefonso Grande Esteban.

by Grande Esteban, Ildefonso [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid ; Santafé de Bogotá : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G751d.

Mercadotecnia / Philip Kotler.

by Kotler, Philip [autor.].

Edition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice Hall, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874m.

Marketing by matrix : 100 practical ways to improve your strategic and tactical marketing / Malcolm McDonald & John W Leppard.

by McDonald, Malcolm [autor.] | Leppard, John.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Lincolnwood] : NTC Business Books, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M113m.

Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty.

by Wells, William, 1926- [autor.] | Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst).

Edition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / W453a.

Multicultural marketing : selling to a diverse America / Marlene L Rossman.

by Rossman, Marlene L [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : AMACOM, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8348 / R837m.

La disciplina de los líderes del mercado : no trate de ser el mejor en todo ... su empresa podría fracasar / Michael Treacy, Fred Wiersema ; traducción Adriana de Hassan.

by Treacy, Michael [autor.] | Hassan, Adriana de [traductor] | Wiersema, Frederik D.

Edition: Edición Armando Bernal M., Lucrecia Monárez T.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona ; Santafé de Bogotá : Grupo Editorial Norma, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / T784d.

Marketing management : analysis, planning, implementation, and control / Philip Kotler.

by Kotler, Philip [autor.].

Edition: Eighth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874m.

Marketing management : analysis, planning, implementation, and control / Philip Kotler.

by Kotler, Philip [autor].

Series: The Prentice\Hall international series in marketingEdition: Ninth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, New Jersey : Prentice Hall, c1997Publisher: [s.l.] : [s.e.], 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874m, ...

Marketing global / Warren J. Keegan ; Traducción de Esmé Frances Prentice.

by Keegan, Warren J [autor.] | Prentice, Esmé Frances, Tr.

Edition: 5 edition.Material type: Text Text; Literary form: Not fiction Language: Spanish Publisher: Madrid : Prentice Hall, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K26m, ... Not available: Biblioteca CESA: Damaged (1).

Market segmentation : a step-by-step approach to creating profitable market segments / Malcolm McDonald, Ian Dumbar.

by McDonald, Malcolm [autor.] | Dunbar, Ian [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : MacMillan, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M135m.

The discipline of market leaders : choose your customers, narrow your focus, dominate your market / Michael Treacy and Fred Wiersema.

by Treacy, Michael [autor.] | Wiersema, Frederik D. (Frederik Derk).

Edition: [Expanded edition].Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Reading, MA : Addison\Wesley Pub. Co., 1997Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / T784d.

Seminarium Marketing Management Program : managing the marketing mix / Berkeley University of California.

by Berkeley University Of California [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: California : Berkeley University of California, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B512s.

Marketing bancario : un enfoque estratégico / Carmen Barroso Castro.

by Barroso Castro, Carmen [autor.].

Series: Manuales prácticos de marketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.1 / B277m.

Marketing internacional / Rosario García Cruz.

by García Cruz, Rosario [autor.].

Series: Colección EmpresaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 382.1 / G216m.

Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty.

by Wells, William, 1926- [autor.] | Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst).

Edition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / W453a.

Herramientas para segmentar mercados y posicionar productos : Análisis de información cuantitativa en investigación comercial / Ramón Pedret, Laura Saigner, Francesc Camp.

by Pedret, Ramón [autor.] | Camp, Francesc | Sagnier, Laura.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bilbao : Ediciones Deusto, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / P371h, ... Not available: Biblioteca CESA: Damaged (1).

El consumo de la tercera edad / Ildefon Grande Esteban.

by Grande Esteban, Ildefonso [autor.] | Universidad Pública de Navarra.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / G751c.

Herramientas para segmentar mercados y posicionar productos : análisis de información cuantitativa en investigación comercial / Ramón Pedret, Laura sagnier, Francesc Camp.

by Pedret, Ramón [autor.] | Camp, Francesc | Sagnier, Laura.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Ediciones Deusto, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / P371h, ...

Técnicas cualitativas para investigación de mercados / Rafael Rabadán Anta, Manuel Ato García.

by Rabadán Anta, Rafael [autor.].

Series: Economía y empresaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Pirámide, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / R112t.

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