Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /
Kim, W. Chan, 1952-
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. - xv, 240 páginas : ilustraciones ; 25 cm.
Incluye índice y referencias bibliográficas.
Creating blue oceans \\ Analytical tools and frameworks \\ Reconstruct market boundaries \\ Focus on the big picture, not the numbers \\ Reach beyond existing demand \\ Get the strategic sequence right \\ Overcome key organizational hurdles \\ Build execution into strategy \\ The sustainability and renewal of blue ocean strategy.
1591396190 1591396190
Estrategias de mercadeo.
Mercadeo.
Segmentación del mercado.
Administración de mercadeo.
Productos nuevos.
658.802 / C454b
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. - xv, 240 páginas : ilustraciones ; 25 cm.
Incluye índice y referencias bibliográficas.
Creating blue oceans \\ Analytical tools and frameworks \\ Reconstruct market boundaries \\ Focus on the big picture, not the numbers \\ Reach beyond existing demand \\ Get the strategic sequence right \\ Overcome key organizational hurdles \\ Build execution into strategy \\ The sustainability and renewal of blue ocean strategy.
1591396190 1591396190
Estrategias de mercadeo.
Mercadeo.
Segmentación del mercado.
Administración de mercadeo.
Productos nuevos.
658.802 / C454b
