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The marketing plan : how to prepare and implement it / William M Luther.

by Luther, William M [autor.].

Edition: Fourth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : AMACOM, 2011Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L973m.

Marketing estratégico / Orville C. Walker ...[y otros]. ; traducción Enrique Palos Báez.

by Walker, Orville C [autor.] | Boyd Jr., Harper W | Mullins, John | Larréché, Jean-Claude | Palos Baéz, Enrique [traductor ].

Edition: 4a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw-Hill, 2005Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / W177m 2005, ...

Marketing metaphoria : what deep metaphors reveal about the minds of consumers / Gerald Zaltman, Lindsay H. Zaltman.

by Zaltman, Gerald [autor.] | Zaltman, Lindsay H [coautor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Harvard Business Press, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8342 / Z22m, ...

El código cultural : una manera ingeniosa para entender por qué la gente alrededor del mundo vive y compra como lo hace / Clotaire Rapaolli ; translator de Bernardo Racamán Santos.

by Rapaille, Clotaire [autor.] | Racamán Santos, Bernardo [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8343 / R216c, ... Not available: Biblioteca CESA: Damaged (1).

Casos de mercadotecnia / Laura Fischer de la Vega, Jorge Espejo Callado.

by Fischer de la Vega, Laura [autor.] | Espejo Callado, Jorge.

Edition: 2a edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : McGraw\Hill, 2008Availability: Items available for loan: Biblioteca CESA (5)Call number: 658.8 / F529c, ...

Marketing 3.0 / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

by Kotler, Philip [autor.] | Kartajaya, Hermawan.

Series: Colección acción empresarialEdition: 2da edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : LID Editorial, 2010Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / K874ma, ...

Introduccion a la investigacion de mercados : un enfoque para America Latina / Marcela Benassini.

by Benassini, Marcela [autor.].

Edition: 2a edición .Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Mexico : Pearson Educacion, 2009Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.83 / B456i, ...

Internet marketing : Strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick [y otros].

by Chaffey, Dave [autor.] | Ellis-Chadwick, Fiona [coautor] | Johnston, Kevin [coautor] | Mayer, Richard [coautor].

Edition: Fourth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Prentice Hall, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / Ch433i.

Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan kartajaya, Iwan Setiawan.

by Kotler, Philip [autor.] | Kartajaya, Hermawan | Setiawan, Iwan.

Edition: 8a edition .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New Jersey : John Wiley, 2010Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / K874m 2010, ... Not available: Biblioteca CESA: Lost (1).

Ten key customer insights : unlocking the mind of the market / Robert Schieffer.

by Shieffer, Robert [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : South-Wertern Cengage Learning, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8343 / S332t, ... Not available: Biblioteca CESA: Damaged (1).

Innovación en la investigación de mercados / Inmaculada Aragón Marina ... [y otros].

by Inmaculada Aragón, Marina [autor.].

Edition: Edición Emma Ariza Herrera.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Alfaomega, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / I584i 2011, ... Not available: Biblioteca CESA: Lost (1).

Crossumer : clases para entender al consumidor español de nueva generación / Víctor Gil, Felipe Romero.

by Gil, Víctor [autor.] | Romero, Felipe [coautor].

Edition: 2da edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Gestión 2000, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / G463c, ...

Estrategia de marketing / O. C. Ferrell, Michael D. Hartline ; traducción Magda Elizabeth Treviño Rosales, María del Pilar Carril Villarreal ; revisión técnica Francisco Javier Meza Canales.

by Ferrell, O.C [autor.] | Carril Villarreal, María del Pilar | Hartline, Michael D | Treviño Rosales, Magda Elizabeth.

Edition: Quinta edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México, D.F. : Cengage Learning, 2012Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / F583e, ... Not available: Biblioteca CESA: Damaged (1).

MKTG 7 / Charles W Lamb; Joseph F Hair; Carl D McDaniel.

by Lamb, Charles W [autor.] | Hair, Joseph F | Mcdaniel, Carl D.

Edition: Student Edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Mason, OH : South\Western College Publishing, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L218mk, ... Not available: Biblioteca CESA: Lost (1).

Why we buy, the science of shopping : updated and revised for the internet, the global consumer and beyond / Paco Underhill.

by Underhill, Paco [autor.].

Edition: edición ampliada y revisada .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: New York : Simon & Schuster Paperbacks, 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / U551w 2009, ...

Redes sociales en la empresa : la revolución e impacto a nivel empresarial y profesional. / Alvaro Gómez Vieites, Carlos Otero Barros.

by Gómez Vieites, Álvaro [autor.] | Otero Barros, Carlos.

Series: InformáticaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ediciones de la U, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / G569r.

Marketing strategy : a decision\focused approach / Orville C. Walker, Jr., John W. Mullins.

by Walker, Orville C [autor.] | Mullins, John W.

Edition: Eighth edition .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw\Hill Irwin, 2014Availability: Items available for loan: Biblioteca CESA (5)Call number: 658.8 / W177m1 2014, ...

Social influence marketing : el poder de los influenciadores en el futuro del marketing / Fernando Anzures.

by Anzures, Fernando, 1974- [autor.].

Edition: 1a edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Liquid Thinking Group, 2016Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / A637s 2016, ...

Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip, 1931- [autor.] | Armstrong, Gary M.

Edition: Sixteenth. edition .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Estados Unidos de América : Pearson Educación, 2016Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (5)Call number: 658.8 / K874p2 2016, ...

Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

by Kotler, Philip [autor.] | Kartajaya, Hermawan | Setiawan, Iwan.

Edition: First. edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey John Wiley & Sons, 2017Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874m19 2017, ...

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