Marketing metaphoria : what deep metaphors reveal about the minds of consumers / Gerald Zaltman, Lindsay H. Zaltman.
Material type:
TextLanguage: English Publisher: [Washington D.C.] : Harvard Business Press, 2008Description: 230 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 7981422421153Subject(s): Sicología del consumidor | Mercadeo | Comportamiento del consumidor | Adm_Mercadeo | Adm_Mercadeo_Investigación de mercadosDDC classification: 658.8342
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Libros
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.8342 / Z22m (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101018537 | ||
|
Libros
|
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.8342 / Z22m (Browse shelf(Opens below)) | Ej. 2 | 2 | Available | 7101018536 |
Total holds: 0
Incluye Índice (p.223-228)
Incluye Bibliografía (p.209-219)
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