Administracion estrategica de marca : branding / Kevin Lane Keller ; traduccion, Erika Montserrat Jaasso Hernand Borneville.
Material type: TextLanguage: Spanish Original language: English Publisher: Mexico : Pearson Educacion, 2008Publisher: [s.l.] : [s.e.], 2008Edition: 3a editionDescription: 692 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9702612845; 9789702612841Uniform titles: Strategic brand management. Español Subject(s): Productos de marca -- Administracion | Productos de marca registrada -- Administración | Marcas de empresas | Productos nuevos -- Administración | Imagen y diseño corporativoDDC classification: 658.827Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Libros |
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.827 / K291a 2008 (Browse shelf(Opens below)) | Ej.1 | Available | 7101006631 |
Total holds: 0
Traduccion de: Strategic brand management : building and managing brand equity.
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