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		Liderazgo de marca / David A. Aaker, Erich Joachimsthaler ; version española de Roberto M. Alvarez del Blanco. by Aaker, David A [autor.] \| Alvarez Del Blanco, Roberto M [traductor] \| Joachimsthaler, Erich [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Deusto : Editorial Planeta DeAgostini Profesional y Formacion, c2006Publisher: [s.l.] : [s.e.], 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / A111l. Place hold Request article Add to cart (remove)
		Estrategia de la cartera de marcas : crear relevancia, diferenciación, energía, apalancamiento y claridad / David Allen Aaker ; prólogo de Roberto Marcos Álvarez del Blanco. Series: Colección Management DeustoEdition: 1a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A111e, ... Place hold Request article Add to cart (remove)
		Administracion estrategica de marca : branding / Kevin Lane Keller ; traduccion, Erika Montserrat Jaasso Hernand Borneville. by Keller, Kevin Lane, 1956- [autor] \| Jaasso Hernand Borneville, Erika Montserrat [traductor]. Edition: 3a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Mexico : Pearson Educacion, 2008Publisher: [s.l.] : [s.e.], 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K291a 2008. Place hold Request article Add to cart (remove)
		Lovemarks : the future beyond brands / Kevin Roberts ; prólogo de Alan George Lafley. by Roberts, Kevin, 1949- [autor.] \| Lafley, Alan George, 1947- [prólogo]. Edition: Second edition / ampliada.Material type: Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: New York : PowerHouse Books, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / R643f 2005, ... Place hold Request article Add to cart (remove)
		Brandwashed : el lavado de cerebro de las marcas : trucos que usan las compañías para manipular nuestra mente y obligarnos a comprar / Martin Lindstrom ; traduccion Santiago Ochoa. by Lindström, Martin, 1970- [autor.] \| Ochoa, Santiago [traductor] \| Traduccion De, nacimiento 1970. Brandwashed : tricks companies use to manipulate our minds and persuade us to buy. Series: GerenciaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogota : Norma, [2011]Publisher: 2011Publisher: [s.l.] : [s.e.], 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.843 / L753br, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Segundo Foro Lowxury Marketing 7 de junio de 2012 / Colegio de Estudios Superiores de Administración - CESA ; Carlos Fernando Vega gerente revista FM publicidad y mercadeo ; José Manuel Restrepo Abondano rector del CESA. by Colegio de Estudios Superiores de Administración - CESA \| Vega, Carlos Fernando \| Restrepo Abondano, José Manuel. Series: Conferencias CESAMaterial type: Film; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: [Bogotá] : Colegio de Estudios Superiores de Administración - CESA, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / C691s 2012, ... Not available: Biblioteca CESA: Confidencial (1). Place hold Request article Add to cart (remove)
		Branding basics for small business : how to create an irresistible brand on any budget / Maria Ross. by Ross, Maria [autor.]. Edition: 2a edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : NorLightsPress.com, 2010-2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / R823b 2014. Place hold Request article Add to cart (remove)
		Branding basics for small business : how to create an irresistible brand on any budget / Maria Ross. by Ross, Maria [autor.]. Edition: 2a edición.Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : NorLightsPress.com, 2014Availability: Items available for loan: Biblioteca CESA (16)Call number: EBR 658.827 / R823b 2014, ... Place hold Request article Add to cart (remove)
		Fundamentos del branding / Melissa Davis ; traducción Lucía Borrero Gutiérrez. by Davis, Melissa [autor.] \| Borrero Gutiérrez, Lucía [traducción]. Series: Arquitectura y diseñoMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona Parramón, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.57 / D261f 2010. Place hold Request article Add to cart (remove)
		Branding : in five and a half steps / Michael Johnson. by Johnson, Michael, 1964- [autor.]. Edition: First. edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York, Thames & Hudson, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / J661b 2016. Place hold Request article Add to cart (remove)
		Las marcas según Aaker : 20 principios para conseguir el éxito / David Aaker, Roberto Álvarez del Blanco. by Aaker, David A, 1938- [autor] \| Álvarez del Blanco, Roberto [autor]. Edition: Primera ediciónMaterial type: Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: Spanish Publisher: Barcelona : Empresa Activa, Ediciones Urano ; 2014Other title: Las marcas según Aaker : veinte principios para conseguir el éxito.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / AA111m 2014. Place hold Request article Add to cart (remove)
		Portfolio management in practice / CFA Institute by CFA Institute [autor]. Series: CFA Institute investment seriesMaterial type: Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: Spanish Publisher: Hoboken, New Jersey : Wiley, 2021Availability: Items available for loan: Biblioteca CESA (3)Call number: 332.678 / C425p 2021, ... Place hold Request article Add to cart (remove)
		Marketing communications : offline and online integration, engagement and analytics / P. R. Smith and Ze Zook. by Smith, Paul Russell, 1957- [autor] \| Zook, Ze [autor]. Edition: Sexta ediciónMaterial type: Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: English Publisher: London : KoganPage, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / SM642m 2016. Place hold Request article Add to cart (remove)
		The branding method : cómo crear marcas que provocan, venden e impactan : + 25 herramientas paso a paso / Carolina Tello del Rosal. by Kairos, Carolina [autor]. Edition: Primera ediciónMaterial type: Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: Spanish Publisher: [España] : Createspace Independent Publish Platfron, 2022Other title: Cómo crear marcas que provocan, venden e impactan : + veinticinco herramientas paso a paso.Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / K13b 2022. Place hold Request article Add to cart (remove)

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