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		Competitive identity : the new brand management for nations, cities and regions / Simon Anholt. by Anholt, Simon [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Basingstoke (England) : Palgrave Macmillan, 2007Online access: Contributor biographical information \| Publisher description \| Table of contents only \| Table of contents \| Klappentext Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A596c, ... Place hold Request article Add to cart (remove)
		Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by Keller, Kevin Lane, 1956- [autor.]. Edition: Third edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2008Online access: Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K291s1 2008. Place hold Request article Add to cart (remove)
		Cómo conseguir una gran marca : la magia de la marca de Harry Potter / Stephen Brown ; traducción Isabel Murillo. by Brown, Stephen [autor.] \| Murillo, Isabel [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestion 2000, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / B877c. Place hold Request article Add to cart (remove)
		Introducción a la antropología cultural : espejo para la humanidad / Conrad Phillip Kottak ; traducción de José C. Lisón Arcal. by Kottak, Conrad Phillip [autor.] \| Lisón Arcal, José C [traductor]. Edition: 5a. edition / José Manuel Cejudo.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 301.2 / K876i. Place hold Request article Add to cart (remove)
		Superbrands : Colombia / editor Juan Felipe Echeverry Jaramillo. by Echeverry Jaramillo, Juan Felipe [editor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Superbrands, 2008Other title: Recorrido por algunas de las marcas de excelencia en Colombia.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / S959s. Place hold Request article Add to cart (remove)
		Big brother is dead : el día que el consumidor hizo callar a las marcas / Regueira, Javier. by Regueira, Javier [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Business Marketing School - ESIC, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / R344b. Place hold Request article Add to cart (remove)
		Administracion estrategica de marca : branding / Kevin Lane Keller ; traduccion, Erika Montserrat Jaasso Hernand Borneville. by Keller, Kevin Lane, 1956- [autor] \| Jaasso Hernand Borneville, Erika Montserrat [traductor]. Edition: 3a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Mexico : Pearson Educacion, 2008Publisher: [s.l.] : [s.e.], 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K291a 2008. Place hold Request article Add to cart (remove)
		Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom ; foreword by Philip Kotler. by Lindström, Martin, 1970- [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Free Press, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / L753b. Place hold Request article Add to cart (remove)
		Marcas pasión / Helen Edwards, Derek Day ; traductor Jaime Valencia Villa. by Edwards, Helen, 1965- [autor.] \| Carretero Padilla, Fernando [editor] \| Day, Derek, 1949- \| Valencia Villa, Jaime, 1951- [traductor]. Edition: Editor Fernando Carretero Padilla.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Panamericana Editorial, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / E261m. Place hold Request article Add to cart (remove)
		Sound Business : how to use sound to grow profits and brand value / Julian Treasure. by Treasure, Julian [autor.]. Edition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Management Books 2000, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / T784s. Place hold Request article Add to cart (remove)
		Best global brands 2012. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Interbrand, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / B561b. Place hold Request article Add to cart (remove)
		Unconscious branding : how neuroscience can empower (ans inspire) marketing / Douglas Van Praet. by Van Praet, Douglas [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Palgrave Macmillan, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8342 / V217u. Place hold Request article Add to cart (remove)
		Anuario de publicidad colombiana / editor Ediciones P&M. by Publicidad y Mercadeo - P&M. Edition: 11a. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Publisher: Bogotá : Ediciones P&M, 2013Other title: Anuario de la publicidad colombiana 2013.Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / A636a1 2013. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Branding basics for small business : how to create an irresistible brand on any budget / Maria Ross. by Ross, Maria [autor.]. Edition: 2a edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : NorLightsPress.com, 2010-2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / R823b 2014. Place hold Request article Add to cart (remove)
		Brandoffon : el branding del futuro / Andy Stalman. by Stalman, Andy [autor.]. Edition: 1ª edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S718b 2014. Place hold Request article Add to cart (remove)
		Marca y comunicación empresarial / Pablo Medina\Aguerrebere. by Medina Aguerrebere, Pablo [autor.]. Series: El profesional de la información ; 23Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Editorial UOC, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / M334m 2013. Place hold Request article Add to cart (remove)
		La marca y sus significados : incluye la metodología del análisis significativo marcario y el mapa de valoración del consumo / José Antonio París. by París, José Antonio [autor.]. Edition: 1a. edición.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid Ediciones Haber Ciencias Económicas 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / P232m 2014. Place hold Request article Add to cart (remove)
		La segunda miopía del marketing y las técnicas de afloramiento de significados / José Antonio París. by París, José Antonio [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid Ediciones Haber 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P232s 2014. Place hold Request article Add to cart (remove)
		Mercedes Benz = Driven to Delight : estrategias de excelencia en el servicio al cliente / Joseph A. Michelli. by Michelli, Joseph A [autor.]. Edition: 1a. edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish, English Original language: English Publisher: Bogotá Aguilar, 2017Other title: Driven to Delight.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / M623m 2017. Place hold Request article Add to cart (remove)

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