Results
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Marketing industrial : conexión entre la estrategia, las relaciones y el aprendizaje / F. Robert Dwyer, John F. Tanner ; revisión técnica de Jorge Luján Sauri ; traducción de Jorge A. Velázquez Arellano, Martha E. Mauri Hernández. by Dwyer, F Robert [autor.] | Luján Sauri, Jorge Humberto [revisión] | Mares Chacón, Jesús [editor] | Mauri Hernández, Martha E [traductor] | Tanner, John F | Velázquez Arellano, Jorge Alberto [traductor]. Edition: 3a. edition / editado por Jesús Mares Chacón.Material type:  Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: Spanish Original language: English Publisher: México : McGraw\Hill, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D993m.
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Principles of marketing / Philip Kotler and Gary Armstrong. by Kotler, Philip, 1931- [autor.] | Armstrong, Gary. Edition: Undécima edición.Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874p.
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Microeconomía y conducta / Robert H. Frank ; traducción Esther Rabasco, Luis Toharia. by Frank, Robert H [autor.] | Navarro, Ana [editor] | Rabasco Espariz, María Esther [traductor] | Toharia Cortés Luis, 1951- [traductor]. Edition: 5a. edition / editora Ana Navarro.Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: Spanish Original language: English Publisher: Madrid : McGraw Hill, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 330.1 / F828m.
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Peter, Paul J [autor.] | Olson, Jerry C. Edition: Edición 8.Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: Boston, MA : McGraw-Hill/Irwin, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / P478c, ...
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Consumer behavior : buying, having and being / Michael R Solomon. by Solomon, Michael R [autor.]. Edition: Eighth edition.Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S689c.
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Buyology : verdades y mentiras de por qué compramos / Martin Lindstromm. by Lindström, Martin, 1970- [autor.]. Edition: 3a. edición.Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Spanish Publisher: Barcelona : Gestion 2000, 2009Publisher: [Madrid] : [s.e.], 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L753b, ...
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