Beyond customer satisfaction to customer loyalty : the key to greater profitability / Keki R Bhote.

By: Bhote, Keki R, 1925- [autor.]Material type: TextTextLanguage: English Series: AMA management briefingPublisher: New York : American Management Association, 1996Description: x, 148 páginas : ilustraciones ; 22 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0814423620; 0814423620Subject(s): Relaciones con los clientes | Comportamiento del consumidor | Satisfacción del consumidorDDC classification: 658.812
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Includes bibliographical references (p. 146\147)

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