Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Material type:
TextLanguage: English Publisher: Boston, MA : McGraw-Hill/Irwin, 2008Edition: Edición 8Description: 555 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9780073529851Subject(s): Investigación de mercados | Psicología del mercadeo | Consumidores -- Aspectos psicológicos | Mercadeo | Comportamiento del consumidorDDC classification: 658.834
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.834 / P478c (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101002283 | ||
|
Libros
|
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.834 / P478c (Browse shelf(Opens below)) | Ej. 2 | 2 | Available | 7101002323 |
Total holds: 0
Incluye glosario.
Incluye referencias bibliográficas (p. 499-528)
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