Results
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Principles of marketing : test item file / Philip Kotler, Gary Armstrong. by Kotler, Philip - Armstrong, Gary [coautor]. Edition: 7 edition.Material type:  Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: R658.8 / K874t.
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La esencia de la investigación de mercados / Peter Chisnall. by Chisnall, Peter [autor]. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Spanish Publisher: México : Prentice Hall, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / CH542e.
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Marketing : an introductory text / Michael J. Baker. by Baher, Michael [autor.]. Edition: 6 edition.Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: London : MacMillan, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B168m.
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Research for marketing / Michael J. Baker. by Baker, Michael [autor.]. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: Basingstoke (England) : Macmillan Press, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / B167r.
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Consumer behavior / John C. Mowen, Michael Minor. by Mowen, John C [autor.] | Minor, Michael, 1950-. Edition: Fifth edition.Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: Upper Saddle River, NJ : Prentice\Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / M936c.
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Practical marketing research / Jeffrey L Pope. by Pope, Jeffrey L [autor.]. Edition: New, updated edition.Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: New York : AMACOM, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / P825p.
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Customer connections : new strategies for growth / Robert E. Wayland, Paul M Cole. by Wayland, Robert E. (Robert Edwin), 1946- [autor.] | Cole, Paul M. (Paul Michael), 1958-. Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: Boston, MA : Harvard Business School Press, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / W358c, ... Not available: Biblioteca CESA: Damaged (1).
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Diseño y desarrollo eficaces de nuevo producto / Stephen R. Rosenthal. by Rosenthal, Stephen R [autor]. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Spanish Publisher: México : McGraw\Hill, 1998Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.575 / R813d, ... Not available: Biblioteca CESA: Damaged (1).
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Developing new products with TQM / Charles D Gevirtz. by Gevirtz, Charles D [autor.]. Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: New York ; Bogotá : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.562 / G396d.
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Consumer behavior and marketing action / Henry Assael. by Assael, Henry [autor.]. Edition: Second edition.Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: Boston, MA : Kent Pub. Co., 1984Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / A798c.
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Marketing research : an applied orientation / Naresh K. Malhotra. by Malhotra, Naresh K [autor.]. Edition: Second edition.Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / M249m, ... Not available: Biblioteca CESA: Damaged (1).
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