The new products workshop : hands\on tools for developing winners / Barry Feig.
Material type:
TextLanguage: English Publisher: New York : McGraw\Hill, 1993Description: xi, 241 páginas : ilustraciones ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0070203512Subject(s): Planeación de mercadeo | Estrategias de mercadeo | Mercadeo | Investigación de mercadeo | Productos nuevosDDC classification: 658.575
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Includes index.
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